Yesterday, April 17, 2012, GetElastic published an article, Breaking the Shopping Cart [Infographic] by Linda Bustos, that put light on a promising trend for etailers: “The recurring revenue business model has been referred to as the “best business model in the world.” It kicks the pants off of loyalty programs, which is not a guarantee
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Yahoo! Small Business (YSB) is a key resource for merchants operating on the Yahoo! Platform. As such, YSB would like to keep Yahoo! Store merchants there. What better way to do that than to provide a constant stream of “help” resources useful for improving traffic and sales? There are a number of FastPivot produced Youtubes
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This March 20th, 2012 NYTimes.com article by Stephanie Clifford, U.S. Stores Learn How to Ship to Foreign Shoppers, highlights the fact that ecommerce stores are “going international”, even without the intentions of doing so: “We were getting international traffic,” said Kent Anderson, president of Macys.com. “It was coming whether we were offering them, frankly, any
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At least in Vegas the dealers don’t stack the decks. Google does, and they do it quite well. Only a tight cabal of executive juggernauts know what search engine algorithm cards await release. A 2011 round of Google Panda updates were laced with a lethal dose of digital cyanide, one that would have sentenced many
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According to Chas Edwards’s “In Age of Pinterest, Instagram, Marketers Need An Image Strategy,” published yesterday on Adage.com, the internet as we know it is hurtling through a metamorphosis that will leave the average user processing concepts not by what they read, but through the images by which they interact. Case in point: Facebook will
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Occasionally we get calls from Yahoo! Store merchants looking for widgets or plug-in designs, which we can do, but without a comprehensive approach, doing these kinds of “chop jobs” just sets everyone up for a loss. Fastpivot president, Matthew Ledford, is always reminding everyone on the team that “we really aren’t just a web-design group,
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Rosenberry Rooms actually named an entire product line after FastPivot’s Yahoo! Store developer, Adria Wood. We have never had this happen. Nor have we ever heard of anything like this happening. Of course, just seeing the “Adria Collection” had everyone at FastPivot flattered and excited, but as usual, Adria, took it in stride with her
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Many bricks and mortar retailers have seen revenues lift this year, but fortunately they didn’t have a Google Panda to wrestle. We can’t tell you how many calls from Yahoo! Store merchants we’ve taken about plunging traffic and sales, and it’s all because of the last year’s (and possibly ongoing) Google algorithm changes. Just yesterday
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Yahoo! Store merchants know images are important, whether we’re talking about a home-page rotating banner, or enhanced imaging and interactive capability on the product page. Although search engine spiders really love text, online shoppers would glaze over if that were the only medium used in developing an ecommerce interface. In order to optimize navigation, and
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Online store merchants have some fancy digital marketing tools at their disposal. Retargeting ads is one of them. The concept isn’t new. This quote from a 2010 New York Times article, Retargeting Ads Follows Surfers to Other Sites tells us how retargeting ads work: Julie Matlin was tempted by a pair of shoes on Zappos.com.
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