Google Trusted Stores come to Yahoo Store merchants

Some of the biggest marketing news to come along in a long time for Yahoo Store merchants – Yahoo Store merchants (with sufficient order volume) can now apply for inclusion in the Google Trusted Stores program. This is a significant traffic and conversion potential for many merchants. Not only does this allow store owners to display the Trusted
…Read More


Pillows.com accompanies name change with a new look!

We’re very proud of one of our latest projects, the newly launched Pillows.com. It’s a great example of the results our clients see when we apply our Pivot360 methodology to ecommerce retailing. It’s a methodology comprising assessment, planning and execution that we’ve honed and used with many of our clients in recent years. Here’s how
…Read More


2013 Yahoo! Merchant Summit Recap

Just back from the 2013 Yahoo! Merchant Summit in Santa Clara, CA. It was a hectic 48+ hours; talking to customers, prospects, partners, competitors, and Yahoo! company personnel. I’d rate it “better” than the last couple of years. Here are the key takeaways for me: 1. Attendee Optimism Optimism was much higher compared to the
…Read More


Iterative Design: When Small Tweaks Show Big Results

Many store owners hit a point where talks of a “redesign” come up daily. It is important to realize that while you may only have direct control over a limited number of design elements in your store, that doesn’t necessarily mean it is time to explore a complete redesign. If the store code base is
…Read More


Everlast : Pulling No Punches – The 60-day Build -Fast Yahoo Store Build

FastPivot Proud of Everlast Fast Track Yahoo Store Build Over the years, FastPivot has offered services to nearly every gamut of business and industry. Serving the budding start-up, proof-of-concept projects, as well as larger brands means we have to consistently adjust our approach. We are reminded that every business has a wildly different set of
…Read More