Facebook has recently added a new functionality to Pages, so admins can schedule posts up to six months in the future. It’s no shock that Facebook has allowed Page managers to schedule posts, as it is a critical tool for brands who want to meticulously plan an editorial calendar, especially around publication times when no
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With the sparkle of Facebook wearing off for many retailers, and the fact that determining the value of “likes” is like appraising a seaside house just before a strong hurricane blows in, some are questioning whether the efforts on Facebook are worth the return. In fact, many out there wonder with Facebook’s newest round of
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Yesterday, we discussed the Facebook Nine and looked at how they were doing with likes and engagement on Facebook. Today, we’ll look deeper into how one of the big guys out of these Facebook featured retailers is doing with the new update: Nike, which has a 1.55  engagement rate ( 8,884,875 likes / 137, 752
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In our last blog on Facebook’s newest Page update (March 30, 2012), we discussed general user-perception of the change. Today, we’re looking closer at the companies Facebook features on their Introduction to the New Pages. It should be safe to assume that these nine “featured” companies are doing something right in order to represent Facebook’s
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On March 30, 2012, Facebook made their “new pages” mandatory. In case you didn’t learn about the updated design and functionality when they were introduced, here’s an official about Page dedicated to helping businesses get with the program. Now, try Googling: New Facebook Timeline, and the popular search suggestions show what folks are doing and
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Yahoo! Small Business coordinated with its network of developer partners, like FastPivot, to bring Yahoo! Store merchants a series of “developer tip” Youtubes. Here’s what FastPivot’s president, Matt Ledford, had to say: One key tip that we recommend for our clients to grow both SEO and social media influence is leverage a blog. It can
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Media Post published an article yesterday, Facebook CPMs Climb Despite Falling Clicks, that confirmed what we have been hinting about for a while now: Higher ad rates (41% from a year ago), and less click-throughs (down 8%). But why? Wouldn’t any platform in their right mind want etail advertisers to benefit from spending?  The move
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Facebook is a wickedly wide web of news, people, businesses, and all sorts of other tchotchkes that inevitably entangle with user streams and ad nets. But make no mistake, Facebook is not a user generated “web” like the world wide variety. It was spun by a host of spiders loyal to Facebook’s profit and loss
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Remember the proverb that “statistics don’t lie, but statisticians do”…all true, without context. Here’s the back story. LearnChineseBusiness.com started posting informational “news” blogs in October of 2011 on zero budget and has done pretty well using keywords and gaining traction with organic traffic and back links. And because there’s so much hype around being on
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Justin Boling, who manages Simply Youth Ministry‘s social media campaign (boasting 12,000+ FB fans!) recently let us in on their secret handshake, or formula for success if you will. For those who know Justin, no it’s not about him believing that skinny jeans are cool and lucky, like some football players do with their special
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