Ecommerce Archives | Page 3 of 25

What is the Best Size for Ecommerce Product Images?

Good product images move merchandise on ecommerce sites. It’s a fact. Yet it takes a lot of time to produce good ecommerce product images, unless you take the easy way and simply use whatever the manufacturer or distributor can send you. (If you do, your product pages will closely resemble the other sites using the exact same
…Read More

27 Tips to Improve Ecommerce Site Search

Still unconvinced about ecommerce site search? How about this little nugget: “Shoppers who use site search on ecommerce sites convert at two to three times the rate of those who don’t use it.” (Source) MarketingSherpa Ecommerce site search technology has been around for at least a decade. It benefits online retailers in multiple ways; as
…Read More

Danny Sullivan Interview: What Online Retailers Need to Know

A Danny Sullivan interview is worth reading. Why? Because he’s been talking about SEO since before it became an acronym. If someone were building a short list from which to select the most seminal person in SEO, he’d be near the top. His resume is pretty good: April 1996: published A Webmaster’s Guide To Search
…Read More

What did Google AdWords announce on April 22?

Google had a few announcements to make about Adwords on April 22nd, 2014. Let’s dive in and see what they said and how it affects you.

Five Reasons To Choose Shopify

There are certainly more than 5 reasons to choose Shopify for your next (first?) ecommerce platform, not least of which is because the company was founded by Canadians who love ecommerce and hockey. But there are recommended word count limits for blog posts so I polled the FastPivot team and identified 5 areas where Shopify absolutely
…Read More

How can e-commerce sites use schema markup?

Today we’ll look at how and why an e-commerce site would want to use schema markup on their site.

How to Do an Ecommerce Site Audit: Technologies

In two previous posts (part one/part two), we discussed how to do an ecommerce site audit. Using the recent example of an audit we conducted for a multinational client, we described what to collect and how to present your findings. Here is part three, something that may surprise you. It’s a list of the many
…Read More

How to Do an Ecommerce Site Audit-Part 2

Knowing how to do an ecommerce site audit isn’t something that you just leave college or an Internet Retailer Conference with. It’s knowledge typically gathered during the course of years of tinkering on your own sites or those of your clients. In our case, it is the product of more than 15 years of ecommerce
…Read More

How to Do an Ecommerce Site Audit

It’s helpful in life to know where you stand. Whether it is at your job, in your personal relationships, or your standing in fantasy sports pools. If you’re an online retailer, knowing how to do an ecommerce site audit will really help you understand challenges and identify opportunities. Ecommerce site audits can cover a variety
…Read More