A couple of month’s ago we mentioned that Internet Retailer 2012 is coming up. Now it’s almost here–starting next week in Chicago! FastPivot President, Matthew Ledford, and Director of Strategic Services, Grant Henry, will be making the trip to attend IR conference sessions, spend time at the Yahoo! Small Business booth, and to present at
…Read More
How AB Testing Yahoo! Stores Cuts Costs & Increases Conversions
By Grant Henry, Director of Strategic Services at FastPivot Ask a list of people for recommendations on your Yahoo! Store, and you won’t get the same answers from everyone. Designers, stakeholders, and content managers will all have different thoughts about what changes to implement for your Yahoo! Store in order to improve customer engagement. There
…Read More
How to Market to China's Internet Shoppers, Part II.
Yesterday, we published a guest blog by Michael Hurwitz, Marketing Specialist at Chinese Pod on “How to Market to China’s Internet Shoppers.” Today that article continues below, as Mr. Hurwitz discusses some of the key strategies Western ecommerce merchants should become familiar with before marketing to China’s internet shoppers: Chinese SEO Search engine optimization
…Read More
How to Market to China's Internet Shoppers, Part I.
By guest blogger Michael Hurwitz, Marketing Specialist at Chinese Pod Many retailers may be intimately familiar with the ups and downs of sourcing products and materials from China, but fewer have experience with marketing products on China’s internet, both those made here in China and those manufactured abroad. There’s no question that China’s economy is
…Read More
Don't Wait to Add a Gift Registry for Your Yahoo! Store
One feature many Yahoo! Store merchants may not consider adding right away is a Gift Registry. However, it soon becomes obvious that Gift Registries are a very convenient e-store tool. Customers who are getting married, having birthdays, or are in other situations where they will be receiving gifts, can use a Gift Registry to display
…Read More
FastPivot Develops Online Engraving Tool for Yahoo! Stores
FastPivot has launched a new online engraving inscription tool (for Yahoo! Stores) used to customize jewelry and other personalized product offerings. Development credit goes to RTML programmer, Chris Harman, who put his brain cells into overtime crafting and testing FastPivot’s newly developed online engraving tool (screen shots below): In the above screenshot, it’s easy
…Read More
A Simple Way to Test Fan Interest, When Facebook Business Page Activity Is Down
With the sparkle of Facebook wearing off for many retailers, and the fact that determining the value of “likes” is like appraising a seaside house just before a strong hurricane blows in, some are questioning whether the efforts on Facebook are worth the return. In fact, many out there wonder with Facebook’s newest round of
…Read More
NetSuite CEO Zach Nelson Announces FastPivot Partnership
Today at the SuiteWorld 2012 conference, NetSuite CEO Zach Nelson announced to 3,000 attendees during his keynote address that FastPivot has been chosen as 1 of 5 agency partners developing their new SuiteCommerce platform. Needless to say…we are excited! Below is a photo of FastPivot president, Matthew Ledford, with Vice President, Keith Enloe as the
…Read More
Check Out FastPivot's New Look
Over the weekend, FastPivot relaunched with a better, brighter look and easier to navigate website. It’s amazing how cluttered things can get and worn a certain look becomes after only a couple of years. We always suggest to our clients that a major overhaul or redesign should happen at least every couple of years, so
…Read More
Considering a WordPress Online Store, Use the Best eCommerce Plugins & Security
WordPress.org has become more popular in the last few years. Those who wanted slick websites started turning to WordPress’s creative open community for options outside of the way the platform had traditionally been used for blogging. There are numerous professional website templates available for affordable prices, and there are a wide assortment of plugins to
…Read More