Hey fellow digital marketing people, wouldn’t it be easier to go back to the days portrayed in the TV series Mad Men where you basically had three outlets for advertising? The good ol’ days of radio, television, and newsprint dominated brand advertising (in addition to a couple roadside billboards here and there). In today’s digital and
…Read More
5 New Year Resolutions e-commerce Store Owners Should Make
In 2015, we saw many changes in e-commerce from “mobilegeddon”, to the explosion of online content factories, to the rise of Instagram as a marketing tool. The bottom line is today’s online shoppers have a plethora of opportunities to interact with your brand. Despite the changes (most of them positive) many e-commerce store owners are slowly
…Read More
Increase Organic Search Traffic: Are You Willing To Do What It Takes?
Our agency receives calls and emails seemingly on a daily basis from e-commerce and e-business owners puzzled as to why their once strong organic search traffic is steadily dwindling. The simple answer is: the rules of the game have changed. However, you can work to restore traffic volume and get back on the first page of results,
…Read More
5 Pitfalls of E-commerce Site Design and Architecture
Recently, while browsing a widely-known and highly-respected company’s online store, I was truly shocked at the unpleasant online shopping experience I was having. I sat in front of my computer screen amazed that with the resources that should be available to a company of their size, the site I was on was a pretty poor
…Read More
Website Branding is More Than Just a Logo
If I asked you to draw the McDonald’s logo, you could probably come pretty close, right? Of course! Their logo has become a pop and business culture icon – seemingly ingrained in our minds through years and years of well planned advertising. However, the famous golden arches are only a small part of the multi-billion dollar
…Read More
5 Ways to Grow Organic Search Traffic with Online Buyer’s Guides
Obviously, online shoppers can’t try-on, ride, use, measure, or test the products offered on your e-commerce storefront. For some, the convenience and savings of buying online vs. visiting a brick and mortar will diminish if they aren’t exactly sure what to buy. Sure, you probably have spec sheets, descriptions, and customer reviews for each product,
…Read More
12 Days of Prepping for Christmas: An e-commerce holiday shopping checklist
At FastPivot, we’re making a list and hoping you’ll check it twice as the peak of e-commerce shopping is right around the corner! Ask yourself these twelve questions over the next twelve days to tune up your online store. Taking just a few simple steps can help you get the most out of the holiday shopping
…Read More
Saddleback Church expands reach with Shopify WordPress collaboration
Pastors.com is the main content hub for Saddleback Resources, the publishing arm of Pastor Rick Warren’s Saddleback Church, one of the most influential Christian ministries in the United States. The organization is quickly becoming one of the largest online distributors of Christian books, sermons, and ministry materials. To amplify their reach, Pastors.com needed a partner
…Read More