Online Advertising: Should You Localize Your PPC Campaigns?: A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the campaign from the onset. However, occasionally setting up local PPC campaigns can be a valid and beneficial tactic for a
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Your Weekend Reads for Nov 14, 2014
“The most common way people give up their power is by thinking they don’t have any.” – Alice Walker Online Advertising: Winning the Second Chance with Remarketing Lists for Search Ads (RLSA): The Internet gives us more to look at every day: more information, more reviews, more offers. In fact, 49% of customers now visit
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Your Weekend Reads for Sept 5, 2014
Online Advertising: Two of The Best Pay-Per-Click Advertising Hacks: The pay-per-click advertising landscape is constantly changing and is becoming more important for businesses to understand than ever. Google alone adds hundreds of new features each year, not to mention the dozens of other emerging and existing PPC platforms. So how do you know which campaigns
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Danny Sullivan Interview: What Online Retailers Need to Know
A Danny Sullivan interview is worth reading. Why? Because he’s been talking about SEO since before it became an acronym. If someone were building a short list from which to select the most seminal person in SEO, he’d be near the top. His resume is pretty good: April 1996: published A Webmaster’s Guide To Search
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Internet Retail Web Design Conference #IRWD takeaways, tips & grader
Internet Retail Web Design Conference #IRWD: a Meteor Shower of Trends Reinforcing Best Practice Retail Web Design The 2013 Internet Retailer Web Design Conference set attendance records again! Of course, getting best practices in retail web design on how to create well-designed eCommerce sites through the eyes of the experts in the field, was
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