Online Advertising: Should You Localize Your PPC Campaigns?: A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the campaign from the onset. However, occasionally setting up local PPC campaigns can be a valid and beneficial tactic for a
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What Mark Twain Can Teach Us About Ecommerce
“There are lies, damn lies and statistics.” Most often attributed to Mark Twain, this quote could be modified just slightly and applied to the world of ecommerce. If Samuel Clements had been born 150 years after his actual birth in 1835, he might have opined in a more modern fashion: “There are data, damn data
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Q&A with Chip Oglesby, FastPivot Google Expert
Who is Chip Oglesby? A Southern man of many talents, of course. Chip (@chipoglesby on Twitter) brought his considerable data-crunching talents to FastPivot when he relocated to Asheville, NC from Columbia, SC. With certifications including Google Analytics Certified Individual and Google Certified Partner, he’s also our in-house lead for everything related to data, including Google, online
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Free Offer: How to Make the Most of Shopify eBook
We’ve always been passionate at FastPivot about leveraging the power of ecommerce platforms. We made our name and reputation in the Yahoo! Stores community more than a decade ago. We still work with a lot of Yahoo! Merchant Solutions retailers. We also work with retailers on other platforms like Shopify. In the past two years,
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Asheville’s FastPivot Only Google Partner in Western NC
It’s official. FastPivot is the only Google partner in Western North Carolina. Although we’ve worked with clients around the world, it’s fun to be able to carry this title in our Asheville, NC backyard. So, what does official Google Partnership status comprise? First, certifications like these from hardware and software vendors and service providers like
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How to Set Up Ecommerce Tracking in Google Analytics
Note: These instructions is for sites that accept on-site transactions and don’t use third-party vendors for their ecommerce transactions. If you’re an online store that hasn’t set up ecommerce tracking in Google Analytics, you’re missing a great opportunity to make better decisions by using data collected from visitors and buyers. By using just a plugin
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How to Design a Google Analytics-Friendly Website
Taking the time to design a Google Analytics-Friendly website is time well spent. By planning navigation and buy paths, and identifying pages that are critical to recording visitor and shopper buy paths, you’ll collect the analytics you need to confirm what’s working well and what’s not. How to design a Google Analytics-friendly site is a
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Why Mobile Matters: New Data Show Future of Online Retailing
Why Mobile Matters Mobile matters because people who shop online are increasingly shopping using a screen that is much smaller than a year or three years ago. They’re spending less time shopping on their desktops and a lot more time shopping from tablets and smartphones. Now, this may sound like something you have heard in the press.
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The Five Metrics Every Ecommerce Site Should Track in Google Analytics
At the heart of every ecommerce site should be a great analytical reporting solution like Google Analytics. At FastPivot, we love Google Analytics and we love helping businesses make data-driven decisions. Google Analytics can give you a lot of data. For large retailers with a full-time analytics department, mountains of data are good. For smaller
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Websites with High Traffic and Low Conversion
FastPivot has helped several thousand ecommerce retailers increase their online traffic, conversions and profits for 15 years. We’ve been around the block, and heard a lot of optimism, pessimism and frustration when talking to prospective customers. In the latter category, we’ll place the frustration of prospects who categorize their sites as “high traffic, low conversion”
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