This is a guest post from Josh Wardini, Co-Founder, Serpwatch Pay-per-click (PPC) advertising has been around for quite some time and is one of the oldest digital marketing techniques in the game. One would have expected this mode of advertising to fade out. However, as the recent stats show, it is still a very dominant
…Read More
Don’t Do PPC on Your Own
FastPivot has always been an industry leader in the design and development of top e-commerce and e-business website solutions. As always, our first priority is helping our clients grow their sales with the best resources. Building on almost two decades of procuring top-notch talent to ensure our clients’ ongoing success, FastPivot has recently added another
…Read More
5 New Year Resolutions e-commerce Store Owners Should Make
In 2015, we saw many changes in e-commerce from “mobilegeddon”, to the explosion of online content factories, to the rise of Instagram as a marketing tool. The bottom line is today’s online shoppers have a plethora of opportunities to interact with your brand. Despite the changes (most of them positive) many e-commerce store owners are slowly
…Read More
Increase Organic Search Traffic: Are You Willing To Do What It Takes?
Our agency receives calls and emails seemingly on a daily basis from e-commerce and e-business owners puzzled as to why their once strong organic search traffic is steadily dwindling. The simple answer is: the rules of the game have changed. However, you can work to restore traffic volume and get back on the first page of results,
…Read More
PivotPoints: Weekend Reads for 12.4.15
“Necessity is the mother of taking chances.” – Mark Twain We hope you had a great week. This week we have some advice for your corporate blog, thoughts about Paid and Organic channels, AdWords campaign settings, and new features from Facebook that might be useful to your business. Online Advertising: 5 Things New Advertisers Need to
…Read More
Your Weekend Reads for Dec 12, 2014
Pivotpoints | Weekend Reads “When it comes to innovation, an ounce of execution is worth more than a ton of theory.” – Phil McKinney Online Advertising: Google Launches Custom Columns In AdWords For Deeper Metric Segmentation: Google has launched Custom Columns in AdWords, letting you segment existing column metrics to get more detailed insights based
…Read More
Q&A with Chip Oglesby, FastPivot Google Expert
Who is Chip Oglesby? A Southern man of many talents, of course. Chip (@chipoglesby on Twitter) brought his considerable data-crunching talents to FastPivot when he relocated to Asheville, NC from Columbia, SC. With certifications including Google Analytics Certified Individual and Google Certified Partner, he’s also our in-house lead for everything related to data, including Google, online
…Read More
Asheville’s FastPivot Only Google Partner in Western NC
It’s official. FastPivot is the only Google partner in Western North Carolina. Although we’ve worked with clients around the world, it’s fun to be able to carry this title in our Asheville, NC backyard. So, what does official Google Partnership status comprise? First, certifications like these from hardware and software vendors and service providers like
…Read More