Why Mobile Matters Mobile matters because people who shop online are increasingly shopping using a screen that is much smaller than a year or three years ago. They’re spending less time shopping on their desktops and a lot more time shopping from tablets and smartphones. Now, this may sound like something you have heard in the press.
…Read More
Pillows.com Redesign
A great example of the results our clients see when we apply our Pivot 360 process to ecommerce retailing. It’s a methodology comprising assessment, planning and execution that we’ve honed and used with many of our clients in recent years. Here’s how it made Pilllows.com better.
World Soccer Shop
What Does Amazon’s New Payment System Offer Online Retailers?
Amazon’s new payment system shows that when the *80,000-pound gorilla moves, the business and technology press jump up, notepad at the ready. The latest news was the announcement this week (broadcast by a huge PR effort) that the retailing/cloud services hosting giant has ramped up its payment offering. Branded as “Login and Pay with Amazon,”
…Read More
Do Online Retailers Need a Brand?
Do online retailers need a brand like Apple, Coke, 3M, Nike and thousands of other well-known, well-branded companies and organizations? Apple Passes Coke as World’s Top Brand This was the one of the top stories and headlines today on CNN. The summary, taken from the annual report from branding consultancy Interbrands, tries to quantify the economic
…Read More
Mobile Commerce Growth Accelerates and Splinters
As Internet retailing expands, mobile commerce growth continues. Across a wide variety of industries and interests, it represents an ever-growing share of the total online retailing pie. But one mobile customer is not like another; some use tablets while others use smartphones. This apparently insignificant difference actually translates into some really important distinctions, as Internet
…Read More
How to Learn More About Your Competitors
Why You Should Like Your Competitors The easy way to learn more about your competitors is to like them. Not in a “let’s invite them over for dinner” kind of way, but in a friend/follow/like kind of way. We know you’re busy, but here are some quick things to do to keep on top of
…Read More
The Five Metrics Every Ecommerce Site Should Track in Google Analytics
At the heart of every ecommerce site should be a great analytical reporting solution like Google Analytics. At FastPivot, we love Google Analytics and we love helping businesses make data-driven decisions. Google Analytics can give you a lot of data. For large retailers with a full-time analytics department, mountains of data are good. For smaller
…Read More
Websites with High Traffic and Low Conversion
FastPivot has helped several thousand ecommerce retailers increase their online traffic, conversions and profits for 15 years. We’ve been around the block, and heard a lot of optimism, pessimism and frustration when talking to prospective customers. In the latter category, we’ll place the frustration of prospects who categorize their sites as “high traffic, low conversion”
…Read More
The Easiest Way to Improve Search Engine Marketing ROI
Without a doubt, the easiest way to improve search engine marketing ROI (from both your paid and organic search efforts) is already within your reach. It’s information you should already have. And it doesn’t cost anything to use. What is it? Your site search data. What Site Search Can Tell You Every online retailer should
…Read More