Pastors.com is the main content hub for Saddleback Resources, the publishing arm of Pastor Rick Warren’s Saddleback Church, one of the most influential Christian ministries in the United States. The organization is quickly becoming one of the largest online distributors of Christian books, sermons, and ministry materials. To amplify their reach, Pastors.com needed a partner
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Weekend Reads for 9.18.15: Facebook Ads and Stats, Avoid SEO Disasters, & Shopify Partners with Amazon
Here are some great weekend reads we’ve found from around the web: Online Advertising: How to Improve Your Facebook Ads With Customer Reviews: Do you use Facebook advertising? Have you considered incorporating customer reviews into your ads? Facebook ads that include customer reviews blend in with other news feed stories and are better received by people browsing Facebook. In this
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Google Trusted Stores come to Yahoo Store merchants
Some of the biggest marketing news to come along in a long time for Yahoo Store merchants – Yahoo Store merchants (with sufficient order volume) can now apply for inclusion in the Google Trusted Stores program. This is a significant traffic and conversion potential for many merchants. Not only does this allow store owners to display the Trusted
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“Google Mobilegeddon Update” – Mobile Preferences Rolled out April 21: What now?
The Google Mobilegeddon Update rolled out by Google on April 21st! For most of our clients, it was not as bad as we thought it might be. Thanks to the hard work with the folks at Yahoo helping to make the standard templates more mobile friendly, every Yahoo Store owner has access to a mobile
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How do you track sales and marketing performance? Track Conversion Rates
The hard part for any business owner is tracking the effectiveness of their team and ongoing marketing campaigns. So, every year we re-evaluate our internal business KPI’s [Key Performance Indicators]. One of the key KPI’s for any company is Conversion Rate. Conversion Rate definitions and statistics are across the board depending on your industry. We
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We Love LA! We Love Internet Retailer Focus! We Love Mobile Design at IRCE IRLA!
We are pretty excited to be heading west to lovely WARM Los Angeles! By invitation, Fastpivot is fortunate to participate in the conference doing both site consultations and engaging with the audience on the topics of strategy, usability and design. Grant Henry will be providing site consultations and Matt Ledford is co-facilitating an interactive session. We
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Weekend Reads for Feb 13, 2015
Online Advertising: Should You Localize Your PPC Campaigns?: A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the campaign from the onset. However, occasionally setting up local PPC campaigns can be a valid and beneficial tactic for a
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Pastors.com and Saddleback Resources Site Launches
Christianity Today has called Rick Warren “America’s most influential pastor”. Since the creation of Saddleback Church in 1980, weekly attendance has grown to upwards of 20,000 people. The influence of “Purpose Driven Life” and the accompanying curriculum, “Purpose Driven Church” is worldwide. With a global influence of this scale, companies are naturally forced to scale
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Your Weekend Reads for Jan 15 2015
Online Advertising: Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC: Paid search is (mostly) concerned with gaining conversions. This is great and all, and definitely should be your main focus, but often times we forget about what happensafter the conversion. Why is this important, you ask? For lead generation, most conversions will not immediately
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FastPivot is expanding-know sharp Google Marketing SEM professionals?
Paid Search Analyst-Google Adwords Our growth is creating opportunity for great people to join our team in search engine marketing (SEM). If your life mission lines up with our mission of helping good people build great businesses that make a difference, you owe it to yourself to check us out! The candidate will be responsible
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