YSB Rolls Out Youtube Channel Resource for Yahoo! Store Merchants

Yahoo! Small Business (YSB) is a key resource for merchants operating on the Yahoo! Platform. As such, YSB would like to keep Yahoo! Store merchants there. What better way to do that than to provide a constant stream of “help” resources useful for improving traffic and sales? There are a number of FastPivot produced Youtubes
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When Etailers Unintentionally Attract International Traffic

This March 20th, 2012 NYTimes.com article by Stephanie Clifford, U.S. Stores Learn How to Ship to Foreign Shoppers, highlights the fact that ecommerce stores are “going international”, even without the intentions of doing so: “We were getting international traffic,” said Kent Anderson, president of Macys.com. “It was coming whether we were offering them, frankly, any
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Case Study: LinkedIn Groups Drives Ten Times More Traffic Than Facebook

Remember the proverb that “statistics don’t lie, but statisticians do”…all true, without context. Here’s the back story. LearnChineseBusiness.com started posting informational “news” blogs in October of 2011 on zero budget and has done pretty well using keywords and gaining traction with organic traffic and back links. And because there’s so much hype around being on
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Simply Youth Ministry Reveals Secret Social Media Handshake

Justin Boling, who manages Simply Youth Ministry‘s social media campaign (boasting 12,000+ FB fans!) recently let us in on their secret handshake, or formula for success if you will. For those who know Justin, no it’s not about him believing that skinny jeans are cool and lucky, like some football players do with their special
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Google Deals E-tailers Two More Losing Hands

At least in Vegas the dealers don’t stack the decks. Google does, and they do it quite well. Only a tight cabal of executive juggernauts know what search engine algorithm cards await release. A 2011 round of Google Panda updates were laced with a lethal dose of digital cyanide, one that would have sentenced many
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Image Strategy for Yahoo! Store Merchants

According to Chas Edwards’s “In Age of Pinterest, Instagram, Marketers Need An Image Strategy,” published yesterday on Adage.com, the internet as we know it is hurtling through a metamorphosis that will leave the average user processing concepts not by what they read, but through the images by which they interact. Case in point: Facebook will
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The Difference a Consulting Approach Makes for Yahoo! Store Merchants

Occasionally we get calls from Yahoo! Store merchants looking for widgets or plug-in designs, which we can do, but without a comprehensive approach, doing these kinds of “chop jobs” just sets everyone up for a loss. Fastpivot president, Matthew Ledford, is always reminding everyone on the team that “we really aren’t just a web-design group,
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Rosenberry Rooms Names Collection After FastPivot Developer, Adria Wood

Rosenberry Rooms actually named an entire product line after FastPivot’s Yahoo! Store developer, Adria Wood. We have never had this happen. Nor have we ever heard of anything like this happening. Of course, just seeing the “Adria Collection” had everyone at FastPivot flattered and excited, but as usual, Adria, took it in stride with her
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Facebook to Push Page Redesign on March 30, 2012

If you are absolutely in love with the way things look and work on your Facebook Page now, try to detach. Changes are coming; don’t they always–especially on Facebook. This time, as you can see in the screen shot of FastPivot’s FB page (see the original for comparison) to the right, the new redesign will
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