Yesterday, we published a guest blog by Michael Hurwitz, Marketing Specialist at Chinese Pod on “How to Market to China’s Internet Shoppers.” Today that article continues below, as Mr. Hurwitz discusses some of the key strategies Western ecommerce merchants should become familiar with before marketing to China’s internet shoppers: Chinese SEO Search engine optimization
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How to Market to China's Internet Shoppers, Part I.
By guest blogger Michael Hurwitz, Marketing Specialist at Chinese Pod Many retailers may be intimately familiar with the ups and downs of sourcing products and materials from China, but fewer have experience with marketing products on China’s internet, both those made here in China and those manufactured abroad. There’s no question that China’s economy is
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Don't Wait to Add a Gift Registry for Your Yahoo! Store
One feature many Yahoo! Store merchants may not consider adding right away is a Gift Registry. However, it soon becomes obvious that Gift Registries are a very convenient e-store tool. Customers who are getting married, having birthdays, or are in other situations where they will be receiving gifts, can use a Gift Registry to display
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FastPivot Develops Online Engraving Tool for Yahoo! Stores
FastPivot has launched a new online engraving inscription tool (for Yahoo! Stores) used to customize jewelry and other personalized product offerings. Development credit goes to RTML programmer, Chris Harman, who put his brain cells into overtime crafting and testing FastPivot’s newly developed online engraving tool (screen shots below): In the above screenshot, it’s easy
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A Simple Way to Test Fan Interest, When Facebook Business Page Activity Is Down
With the sparkle of Facebook wearing off for many retailers, and the fact that determining the value of “likes” is like appraising a seaside house just before a strong hurricane blows in, some are questioning whether the efforts on Facebook are worth the return. In fact, many out there wonder with Facebook’s newest round of
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NetSuite CEO Zach Nelson Announces FastPivot Partnership
Today at the SuiteWorld 2012 conference, NetSuite CEO Zach Nelson announced to 3,000 attendees during his keynote address that FastPivot has been chosen as 1 of 5 agency partners developing their new SuiteCommerce platform. Needless to say…we are excited! Below is a photo of FastPivot president, Matthew Ledford, with Vice President, Keith Enloe as the
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Check Out FastPivot's New Look
Over the weekend, FastPivot relaunched with a better, brighter look and easier to navigate website. It’s amazing how cluttered things can get and worn a certain look becomes after only a couple of years. We always suggest to our clients that a major overhaul or redesign should happen at least every couple of years, so
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Considering a WordPress Online Store, Use the Best eCommerce Plugins & Security
WordPress.org has become more popular in the last few years. Those who wanted slick websites started turning to WordPress’s creative open community for options outside of the way the platform had traditionally been used for blogging. There are numerous professional website templates available for affordable prices, and there are a wide assortment of plugins to
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FastPivot Summit 2012, a Reminder of Who We Are
It would be too easy to peer into a crystal ball–in today’s lingo, Yelp and Foursquare–or other telling “review” sites to magically glimpse a reflection of who we have become to the world, and ourselves. But for a tech-savvy crowd, we are a little old fashion when it comes to sitting down with each other
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FastPivot President Speaking Next Week at Netsuite's Suite World 2012
Suite World 2012, hosted by Netsuite, is coming next week to San Francisco, California. The best thing for us about Suite World 2012 is that we’ll be there! FastPivot President, Matthew Ledford, and Vice President, Keith Enloe, will be flying in next Sunday. This will be the first Suite World FastPivot has attended, but how
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