This is an example of how your regular ecommerce store might look when viewed from a mobile device.
Now, do you see why you need a mobile design?
Mobile shoppers would be very frustrated with this store because navigation is challenging. You’d have to travel far distances in finger bend miles just to get to the bottom of the screen. Even then you might not find what you’re looking for. Mobile shoppers that do try to navigate through this standard store from their mobile touch screen smart phone might very well end up with very sore finger tips.
Ideally this site would be upgraded to a mobile design that makes navigation easy from a mobile touch screen. Many of our regular Yahoo! Store merchants are already seeing 3-4% of their visits coming from mobile. Although some mobile shoppers are buying from standard ecommerce stores, despite the challening navigation, it’s not hard to reason that if e-merchants made their sites easier for mobile shoppers to navigate, mobile sales conversion could improve significantly.
Upgrade your store to include a mobile design today
FastPivot Mobile Design Features
* Lightweight front-end
* Layout styled to store’s look and feel
* Home page with featured items and navigation
* Section pages with pagination and product count
* Enlarged image feature on product pages
Integration with Yahoo! Store
* Checks real time inventory with store
* Search based on product number, name and caption
* Ties directly into the Yahoo! cart
* Yahoo! Store coupon support
* Validation against Yahoo! shipping and tax rules
* Orders sent directly into Yahoo! backend
(requires real-time link support)
Additional Features
* Auto-detection of mobile browser
* Mobile “About Us”, “Terms”, and “Policy” pages
* Image resizing for quick load times
* Data updated automatically and daily
