Now that many merchants, large and small, are running very profitable ecommerce stores, industry experts are asking them to invest in another platform: mobile friendly web-stores. The audacity! Why? Simple: Because mobile shoppers can’t easily shop from a regular ecommerce store from their 3 inch smart phone screens. Since it’s nearly impossible to navigate through a full size site from a mobile smart phone, many mobile shoppers don’t convert into sales; instead they just abandon and go on to shop a competitor’s mobile friendly website.
For merchants who have become successful, investing in a professional quality standard ecommerce store wasn’t cheap. In fact, it’s a significant investment which most put a lot of thought into considering. Some take months to decide what sort of ecommerce store they want and even after the order is in, custom ecommerce store development isn’t a product that’s pulled out of a box in a day.¬†It’s a careful process to customize an ecommerce store to fit a business’ unique needs. Although functionality is always a part of the development conversation, most don’t realize how much intention goes into creating the right “look and feel” within a custom store architecture that is consistent with a company’s particular branding.
Although mobile stats indicate higher conversions for mobile shoppers that shop from mobile friendly websites vs. standard size ecommerce ones, the hesitation many merchants have in considering a mobile site is whether the switch will harm hard earned branding?
It is true that mobile stores are streamlined to display featured items and an advanced search under a tightly blocked banner; all arranged for optimal navigation and easy check out. But is this top-placed branded banner enough to make your customers feel at home when they visit your scantly decorated mobile store to shop? It depends. Some shoppers of the sentimental persuasion, like those who still read their papers in print and go inside the gas station to pay might be less inclined to be hurried through a space not warmed by a full chorus of rotating homepage banners, testimonials, top/left nav., and brand rich background. Thankfully that type tends to be a loyal kind and may even prefer to shop from their pc/laptops anyway. For everyone else, it’s quick navigation and easy check out that matters most.
Order a FastPivot mobile friendly website today to reach a new 2011 market.
For more information, contact Jonathan Poston at [email protected]
Since 1997,¬†FastPivot‚Ñ¢ , a leader in Yahoo! Store solutions, has challenged Yahoo! merchants to increase profitability through strategic initiatives that include:¬†Yahoo! Store design,¬†FastPivot-Mobile Friendly Yahoo! Store Design,Social Media Design, Social Media Education, Social Media Management, SEO & Site Health Analysis Consulting, and FastPivot Software Solutions. FastPivot’s strategic, development, creative and now mobile and social media departments tailor their extensive knowledge of online commerce to each customer’s specific needs.
Hi Jonathan,
Brilliant marketing! I actually read to the end thinking you felt that way! If your selling seminars on how to this sign me up! I loved the catch and the roll.
Of Course M-commerce is the way to go. How many people have Computers at least that they can shop on? which reduces the corporate use for personal shopping straight away. But how many have phones? even if they are company phones the shopping can be done in private. M-Commerce development and uptake will be exponential in nature. Sure the technology probably needs to catch up slightly but when the money starts flowing it won’t be long behind! A number of fantastic benefits, my product is in your pocket / my brand is there too / My potential customer base expands / Advertising campaigns become cheaper and more immediate / CRM management will be fantastic. Brand will only benefit, all Brands need momentum, it is part of the definition of a Brand. If it fails to move it fails to be a brand and usually slides the value scales there after.
Send me on some info please?
Thanks
Dave