FastPivot.com’s Marketing Director, Jennifer Boos; Strategic Services Director, Grant Henry; and Social Media/PR Specialist Jonathan Poston attended the Charlotte NC SEO & Search Engine Marketing Meet Up this past February 4th, 2010.
Scott Hepburn, a nationally recognized speaker and blogger, covered content writing strategies.
His top tips on achieving effective content included:
- In a world where most blogs fade away after only a few months of their inception, simply entering monthly and annual content goals into an editorial calendar will better guarantee blog longevity and a source of information customers can depend on.
- Serve your content in bite-sized morsels: Instead of writing a 1000-2000 word blog, break it down into ten blogs with a hundred words each.
- Anticipate your customer’s next move: Be timely and intuitive about the information you share with your customers to stay ahead of the game.
- View your content pipeline as just as important as your sales pipeline; if your content doesn’t offer customers a next step, their next step is out the door.
- Always include a call to action.
- Remember content and conversation don’t end at conversion. View your customers as lifelong clients and go over and beyond to be a solution to their challenges!
For information on giving your written content an SEO boost, check out our recent blog, Creating On-site Content to Maximize Keyword Relevancy, or sign up for the FastPivot.com ecommerce newsletter to receive the latest ecommerce (& SEO) news.
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Thanks for a nice write-up, Jonathan. It’ll be interesting to see how the search marketing specialists and social media specialists work together to achieve our clients’ objectives.
Thanks for coming over to Charlotte for our meetup. I did not make this one, but I hope to meet you in person at the next.