During this webinar, Matthew Ledford, FastPivot President and Mark Thomas, Buystream.tv CEO discussed video commerce (the practice of using video to promote what you sell online) for Yahoo! Store merchants.
Early in the webinar, a live survey was conducted and found that a whopping 55% reported that they already have a Youtube channel and are using embedded videos of some kind. With that in mind, most of the time spent during this video commerce webinar addressed video improvement strategies and other video content creation considerations for Yahoo! Store merchants.
Top Ten “Product Video” Considerations
- Using video can increase conversion rates 6-30% (Start with producing five videos as a barometer to evaluate the success of your video content).
- Yahoo Store merchants selling products for $50 or more should definitely invest in video commerce.
- Professional video production can be affordable (Ref: Buystream.tv: $299-$399 per product video.)
- A Flip HD with editing software is recommended for Yahoo! Store merchants who want to create their own product video.
- Keep product demo videos at 60 seconds or less.
- Invest in professional voice over.
- Place product video “above the fold” to realize 10% higher view through rate.
- Stats say embedded videos are watched more than videos accessed via text-only hot links.
- If using Youtube, make it viral to cater to the large audience. Be sure to make it a teaser to bring shoppers to your Yahoo! Store.
- Integrate “buy now” capabilities into your video.
FastPivot is a world class Yahoo! Store developer. Contact FastPivot today to design a Yahoo! Store or improve an already established Yahoo! Store.
