Websites with High Traffic and Low Conversion

FastPivot has helped several thousand ecommerce retailers increase their online traffic, conversions and profits for 15 years. We’ve been around the block, and heard a lot of optimism, pessimism and frustration when talking to prospective customers. In the latter category, we’ll place the frustration of prospects who categorize their sites as “high traffic, low conversion”
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The Easiest Way to Improve Search Engine Marketing ROI

Without a doubt, the easiest way to improve search engine marketing ROI (from both your paid and organic search efforts) is already within your reach. It’s information you should already have. And it doesn’t cost anything to use. What is it? Your site search data. What Site Search Can Tell You Every online retailer should
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How Online Retailers Should Handle Negative Product Reviews

It’s been years since online reviews began appearing on ecommerce sites. Amazon popularized product reviews by recent buyers, and companies like BazaarVoice and PowerReview then made it easy for retailers to capture and integrate the voice of the customer into the retailing experience. Product reviews are now (almost) everywhere online. But how should retailers handle
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A Day in the Life of Fast Pivot Developer Chris Harman

After profiling FastPivot Developer Chris Harman, we decided to look at a typical workday in the Harman home. Here is how Chris describes his typical Day in the Life as a FastPivot developer: 6:30-7:00 am: I usually wake up around this time because this is when our one-and-a-half-year old son gets up. Admittedly, my wife
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Online Sales Taxes and the Marketplace Fairness Act: 5 Things to Know

After our high level introduction of the online sales tax issue, we’re going deeper today with a guest post from sales tax experts Avalara. Avalara answers five of the most important questions retailers have about the online sales tax issue. 1. When might Marketplace Fairness go into effect? While the potential effective date is indeterminate
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What Online Retailers Need to Know About Online Sales Taxes

The first thing online retailers need to know about charging and collecting online sales and use tax (aka Internet taxation) is that it is coming. Here’s why: The value of goods purchased online grows. According to the U.S. Department of Commerce estimates, 2012 online sales reached $225.5 billion. More retailing dollars switch from dollars exchanged
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How Will New Google Product Search Fees Affect You?

The good ole’ days of submitting product to Google Product Search are almost over. According to SingleFeed’s blog, a FastPivot partner, come this fall (2012), merchants will be charged to submit their products to Google’s Product Search: Google Shopping in the US will be switching from a free shopping engine to a pay for model,
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Classes Every Ecommerce University Should Teach

Last month, Gene Marks wrote a piece for the Philly Post titled, Ten Classes Every Business School Should Be Teaching, which has inspired us to extend this concept to apply to ecommerce merchants as well. In this article, we’ll be addressing his points (denoted by the headings in bold below), and discussing how and if
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FastPivot Summit 2012, a Reminder of Who We Are

It would be too easy to peer into a crystal ball–in today’s lingo, Yelp and Foursquare–or other telling “review” sites to magically glimpse a reflection of who we have become to the world, and ourselves. But for a tech-savvy crowd, we are a little old fashion when it comes to sitting down with each other
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