Top Five Social Media Challenges For Large Organizations

Social media has been a blockbuster for small businesses, but what about for large organizations like universities, NGOs, etc.? Well, yes and no. The ones with more horizontal organizational charts are going for it, as these organizations are, in some ways, fashioned after small businesses where time is of the essence. They are built to
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Our Top Ten Ecommerce & Social Media Blogs of 2010

2010 was a great year for FastPivot. As can be seen by our “Top Ten Ecommerce & Social Media Blogs” below, the most popular interests driving traffic to the FastPivot Ecommerce Blog can be summarized by these hash tags: #Google vs. #Bing #Yahoo! #Facebook #Twitter, #FastPivot #Social-Media-Roadmapping #Seminar #Duke-University, #Social-Media-Map-for-Ecommerce, #Organizational-Chart-for-Social-Media, #Ecommerce #SEO, #How-to-add-Facebook-Splash-Page, #International-Ecommerce
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FastPivot Wishes Everyone a Happy New Year!

As we start this new year, we at FastPivot, wish you all peace, joy, and prosperity throughout 2011. We would also like to take a moment to express our appreciation for each and every one of you, because at FastPivot, our clients are family! As 2011 unfolds, all of us at FastPivot look forward to
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How LinkedIn's New Open Groups Are Good For SEO

Linkedin groups that have been opened will let members know of the change with a pop-up message updating everyone that a previously “closed” Linkedin group they have been posting in has now been “opened.” That’s right, Linkedin has now given Linkedin group administrators/owners the ability to open their “groups” to the public. Before, when you
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Google & Bing Give Social's "Facebook & Twitter" The SEO Nod

In a December 1, 2010 “Search Engine Land” article, What Social Signals Do Google & Bing Really Count?, author Danny Sullivan interviews Google and Bing about the effect social media (primarily Facebook & Twitter) is having on search engine optimization (SEO). In short, the interview makes it official that social media does in fact affect
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How Facebook Helps Businesses Yield Sales From Non-Fans Too

The other week, we published a blog titled “In Some Cases A Smaller Facebook Fan Base Can Rouse More Bustle.” Shortly after sharing a link to that blog with the Linkedin group– Proposals, Connections, Business— we received comments from Kelly Harris that we think are worth sharing in this follow up blog. (Thanks again Kelly
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In Some Cases A Smaller Facebook Fan Base Can Rouse More Bustle

It’s a common assumption that more Facebook Fans equal more visits and interaction on the Fan page. This is not always true, as we’ll see in the following comparison. 1) The first Facebook Fanpage case we studied boasted close to 20,000 Facebook Fans, which isn’t bad for a national e-store.¬† Social media managers were posting
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What Happens If You Unfollow Most Of Your Twitter Followers?

At FastPivot we’re always experimenting with social media to better understand how it can help our e-commerce clients. In this spirit of experimentation, we recently posed this question: “What happens if you unfollow most of your Twitter followers?” First, let’s address some background that will lead into the reason why anyone would want to unfollow
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FastPivot Launches Next Generation "Create-and-Share" Contest Application For Ecreamery

By Jennifer Boos “Fresh,” “exciting,” and “interactive” are all adjectives that are commonly heard around FastPivot HQ. They are a must these days to keep customers coming back, increase traffic, and consequently sales, in your ecommerce store. At FastPivot, we’ve recently taken social to the next level with a ‚ÄúCreate-and-Share‚Äù contest application, which uses Facebook
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