Every online store owner would love to visualize their store positioned naturally on the first page of Google search results, but it’s going to take more than the regular SEO tweaks to make this a reality. It’s got to be a total team effort.

Everyone has a role to play including: The marketing department, product marketers, visionaries, content creators, the people that work in the store day to day, and the programmers.

There’s only one caveat: A solid all-departmental hands-on-deck SEO strategy will bring in the traffic, but make sure usability hasn’t been compromised from the heavier focus on SEO.

FastPivot.com’s President, Matthew Ledford, and Director of Strategy, Grant Henry discussed how to properly track shopping engine campaigns with Yahoo! Analytics and what metrics to keep an eye on during¬† the Shopping Engine Success for Yahoo Stores webinar held this past February 24, 2010. A full recording, complete with slides, of the webinar is embedded
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When most people use onsite optimization tactics with SEO, they usually only make changes to the content itself, when many behind-the-scenes factors could very well be causing hiccups. Those hiccups deter a search engine crawler’s ability to follow and understand the structure and content of what you are putting out for actual humans to read.

Often ignored behind-the-scenes factors include: domain, code, layout, or scripting issues. Getting the most out of your SEO efforts requires an ongoing, multi-pronged strategy that doesn’t just stop with creating great keyword-rich content and getting external links pointing to it.

In one of our earlier blogs, Top Five Seo Tips for Yahoo! Ecommerce Storefront Owners,¬† “deploying off-site link building techniques” is listed as a tip to help boost your Yahoo! ecommerce store SEO. Why link build? It’s simple: It’s another form of social validation: the more other sites link to your online store site, the
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When it comes to sniffing out the best online store conversion tools, many ecommerce store owners hope they’ll eventually uncover the one perfect contraption that will tell them how to magically convert every website visitor into a buying customer. Although there are some great conversion tools out there, ecommerce store owners must first do a
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FastPivot.com’s Marketing Director, Jennifer Boos; Strategic Services Director, Grant Henry; and Social Media/PR Specialist Jonathan Poston attended the Charlotte NC SEO & Search Engine Marketing Meet Up this past February 4th, 2010. Scott Hepburn, a nationally recognized speaker and blogger, covered content writing strategies. His top tips on achieving effective content included: In a world
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