Defining, Interpreting & Improving Conversion Rate

According to Wikipedia, the definition of conversion rate ” is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.” Deriving a conversion rate may be a matter of doing a simple calculation, but understanding the basis and
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SLI Systems' May 2010 Newsletter "Partner Spotlight" is FastPivot.com

A long standing partnership between FastPivot.com and SLI Systems was noted in this month’s May 2010 edition of the official SLI Systems’ newsletter: Over a decade of online store design, programming and strategic consultation has attracted the attention of innovative start-ups and national brands alike into the FastPivot portfolio. While specializing in Yahoo! Store design
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Punk.com: Specialized Online Store Design Feature Showcase

Through the use of bold colors, vivid imagery and clean layouts, Punk.com is a custom work of art, in addition to a strong online store. FastPivot.com’s Yahoo! Designers installed some very cool features that are modeled off of a collaboration of leading retail websites. The custom store areas FastPivot.com’s Yahoo! Designers included were: * Section
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FastPivot.com Yahoo Store Designers Launch Punk.com

FastPivot.com has launched online stores for top national brands since 1997, but during that time has never taken for granted that every store brings something special to the ecommerce community. Take, for example, our most recent launch: Punk.com According to Punk.com’s new about page, it was “the brainchild of the fashion minded folks at Newbury
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FastPivot.com to offer ecommerce store design audits at Internet Retailer Conference & Exhibition #IRCE 2010

FastPivot.com’s President, Matthew Ledford and Director of Strategic Services, Grant Henry, will be attending this year’s 2010 #IRCE (Internet Retailer Conference & Exhibition) Conference, which will be held from June 8-11 at McCormick Place West, Chicago IL. Both Ledford and Henry will be available (by request-appointment) at the Yahoo! booth (and elsewhere) for the entire
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MixedChicks.net Redesign Announcement and Feature Showcase

Since 1997, FastPivot.com has designed and launched an extensive line of custom Yahoo! Stores. Each one brings something very unique to our portfolio. Any new FastPivot custom store (*custom meaning they didn’t use a style guide) always includes special features worth noting. Take for example our recent MixedChicks.net redesign launch. Have a look at the
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FastPivot.com Likes Facebook's New "Like" Feature

Facebook is creating an entirely new layer on the web with its new “Like” feature. This feature is being deeply integrated into websites everywhere. Take for example, Pandora, World Soccer Shop (see live product page “like” example page here), and even our own FastPivot.com site (see upper left ). Fastpivot store designers can install this
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FastPivot.com's Yahoo! Store Designers launch Babybeat.com redesign

Since 1997, FastPivot.com has designed and launched an extensive line  of custom Yahoo! Stores. Each one brings something very unique to our portfolio. Any new FastPivot custom ecommerce store design always includes special features worth noting. Take for example our recent Babybeat.com redesign launch. Have a look at the two homepage screen captures below. The
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