Any company that won’t just roll over before Google’s  goals of grandeur must be as sure of themselves as a mouse on a cheesy moon. We’re referring to when Groupon turned down Google‘s 2010 six billion dollar offer to purchase.  Fast forward to 2011–Articles like Mashable’s Google to Launch Groupon Competitor, rang in the news
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Since the advent of behavioral economics, merchants have grown to assume that shoppers, or at least a hefty percentage of them will buy product on impulse, instead of using a more rational approach, as classical economics once suggested they did. New evidence, as featured in this May 27, 2011 Media Post article, is prompting the
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First, to the hackers who love to read articles on how to thwart hacker attacks and then subsequently teach everyone the lesson that ANYTHING can be hacked: We aren’t challenging anyone to break WordPress. Just as there are tips on protecting your email or social media accounts, there are also certain practices which should be
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Internet security is on everyone’s minds these days. Nearly all entities (personal, business, NGO, and government) are affected when the criminal element penetrates system security. Some, like the Government of China, have gone to great lengths to freeze out any questionable, unapproved, or malicious content. Of course the reaction to such radical online fortification has
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Many people probably don’t remember the book, “A Random Walk Down Wall Street” but the quote it contains: “a blindfolded monkey throwing darts at a newspaper’s financial pages could select a portfolio that would do just as well as one carefully selected by the experts” is a classic reminder that strategic decision making can be
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News outlets around the world are spreading the buzz that Skype was acquired by Microsoft for a cool 8.5 billion dollars.  According to this “The Telegraph” article, Microsoft says Skype ‘will have more adverts’, Microsoft’s acquisition of Skype was the  largest deal to go down in its 36 year history. What will this mean for
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By now everyone has probably heard of SEO, but ecommerce entrepreneurs seldom take the time to understand it first as a priority, and then as an art. This isn’t a slight against entrepreneurs who are trying to get a foothold in the ecommerce world. It’s been our experience that most entrepreneurs come to the table
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Remember the “invisible gorilla” selective attention test experiment? If not take a minute to watch the Youtube video. In that video a test subject was given a simple instruction: count the number of balls being passed by a particular team of players. But there was also another team of players passing another ball, which made
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Our Yahoo! Store developers have learned over the years that customers want efficient navigation pathways. In other words, ecommerce customers want to be able to be able to easily find and purchase the product for which they are looking. To make this process more efficient, our Yahoo! Store developers are installing Quick Look “short cut,”
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