The other week, The Wall Street Journal, published an article titled, “Coach K on How to Connect.” Duke’s basketball coach, Mike Krzyzewski, became the eminent motivational leadership force he is today not because he just knows basketball, but because he understands people–and what’s more, what motivates them. In the aforementioned article it’s just as easy
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Google Plus [Code] Boarding Yahoo! Store Express
All aboard! Yahoo! Store merchants will be glad to learn that Google Plus code is lining up for a Yahoo! Store integration (more on how to add Google Plus to you Yahoo! Store in a moment). When Google Plus was introduced, we asked the question: Has Google’s Plus Project Already Failed?, however it’s apparent from
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It's Proven–Internet Affects Memory, But Why Should Ecommerce Merchants Care?
A recent New York Times article, Internet Use Affects Memory, Study Finds, reminds us, with research to boot, that we only remember what we need to remember. This doesn’t seem to be anything new, especially if readers ask themselves how many friends and family member’s phone numbers can be recalled without looking them up in
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Bricks & Mortar Gets Buzzed, As Ecommerce Ducks Razor
In a recent Los Angeles Times Business-section article, Best Buy to downsize brick-and-mortar footprint amid weak sales and growing online competition, the sub-heading gives us a bird’s eye view of the general plight to which bricks & mortar retail is responding:”Best Buy plans to sublease space at its stores to smaller retailers, joining the ranks
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Bare Sole Sandals Now Ready for International Ecommerce, With FastPivot Installed GlobalShopex Solution
A recent national Newswire PR Today press release highlighted Bare Sole Sandal’s nascent move into the world of international ecommerce, saying: BEGIN Bare Sole Sandals, located in the Florida Keys can now sell their sandals, gifts, jewelry and accessories worldwide through a partnership with GlobalShopex, a leader in international ecommerce. International customers can easily checkout
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Poolvacparts.com Swan Dives into a Custom Yahoo! Store
Congratulations to Poolvacparts.com, who launched their custom Yahoo! Store this week. Poolvacparts.com’s Yahoo! Store was developed and designed by FastPivot developers as a full custom Yahoo! Store. Who is Poolvacparts.com? According to their new store description: Pool Vac Parts carries a wide variety of Automatic Pool Cleaners and Pool Cleaner Parts for your swimming pool
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A University and Its Decision to Build a WordPress Website
Universidad Casa Grande (UCG), which is an internationally recognized and national award winning school of design located in Guayaquil, Ecuador, contracted FastPivot.com earlier this year to strategically shift their university’s internet presence over to the WordPress platform. While the original Universidad Casa Grande website is still being used (as you might imagine, a university website
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Must Creative Marketing Content Singe Eyelashes to Be "Seen?"
Today’s “edgy” breed of creative marketers might have titled this blog: “You Are an Idiot if Your Marketing Doesn’t Offend” but is this kind of immature ribbing really what sells? Shock jocks, like Groupon and now Kraft, are obviously taking lessons from Howard Stern groupies. Can we now expect previously dignified brands to crack the
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How Yahoo! Store Merchants Are Leveraging International Sales to Increase Profits
When Yahoo! Store ecommerce merchants first launch their online stores many are giddy with expectations that orders will pour in from the four corners of the Earth–After all ecommerce promoters have touted the internet’s ability to cross borders without passports, sophisticated paperwork, or even the nasty pressure to bribe customs. The refreshing line of thinking
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You're Not Alone: How Small Business Yahoo! Store Ecommerce Merchants Can Survive a Down Economy
Small businesses are taking the brunt of the country’s economic woes, while as this NYTimes article states, “Meanwhile, larger businesses, sitting on mountains of cash, have been weathering the weak recovery relatively well.” Many ecommerce merchants operate as small businesses, and though the ecommerce industry as a whole has shown signs of growth (while bricks
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