The Yahoo! Stores we work with always go with slick custom homepages and spiffy sites throughout, but early last year we noticed that many of our clients were asking us about extending their brand to Facebook. Social media, as we’ve mentioned before, is where people are shopping now. But social media sites don’t usually come with an organized and fully branded welcome page like many ecommerce websites.
In fact, if merchants don’t have a custom-designed Facebook welcome page already, then fans are plopped into a tangle of posts. Merchants would never bring new visitors to a website forum, so why do the same for new Facebook fans? Facebook fans should be welcomed just like ecommerce customers are on the home page, and the best way to do this is with a Facebook welcome page (AKA “Splash Page”).
A Few Examples of Yahoo! Stores Building Out on Facebook
- eCreamery.com Custom Facebook Welcome Splash Page
What’s really cool about setting up a Facebook landing page is that it can also be programmed to be interactive, which means easy links back to Yahoo! Store sites, email opt-ins, and other useful add-ins. As social media becomes a larger part of the ecommerce business model, ecommerce merchants will want to go ahead and invest in a solid infrastructure to get ahead of the game. Facebook “Splash Pages” aren’t the only things to tune into.
For further reference, we suggest reading this four-part series on how the “big ecommerce companies” are building their presence out on Facebook:
- Analyzing Amazon’s Presence on Facebook
- What Staples is Sticking to Facebook
- How Dell Is Dealing With “Service Sucks” Comments on Facebook
- Is Apple Having a Brand Identity Crises on Facebook?
