The Yahoo! Store platform is considered a rock solid foundation from which to develop. It’s hosted, maintained, and supported by the best and brightest Yahoo! Store development engineers in the world. Because so much time and attention is required to sustain higher than usual levels of security and reliability, many merchants have come to see it as a bulwark of defense against attack or system failure.
The Yahoo! Store neophyte is like the owner of a new building driving up to the property for a tour with the builders. He parks 
his car in the mostly vacant lot and meets the general contractor at the front lawn. What he sees, as he stretches his chin toward the sky, is not some intricate, glassy sculpture tickling the clouds with myriad feathers of refracted light. There before him is a windowless titanium cube. The front entry is a lead-reinforced door with a biometric spider web scanner overlay controlling inflow-outflow.
A gruff, bearded sentry with an over-starched uniform escorts the new owner into the lobby, where in this sterile membrane he sees and hears nothing. His creatives will need to warm the furnace with the friction of commerce. Fresh paint is applied, product is displayed, banners are hung, etc., but in many ways trying to refresh the interior is like trying to give a skyscraper sized cardboard box a makeover.
Just like the building owner that needs to call in some experts to put in windows, take down walls, or re-wire the place, the Yahoo! Store merchant needs to ring in a Yahoo! Store developer if they need to bend the framework to allow for third-party feature integrations, custom design, and special retail-oriented software.
For example, FastPivot’s Yahoo! Store development team has made custom upgrades to the Yahoo! Store such as:
1) Building and adding an image viewer with external zoom.
2) Developing and installing custom multi-product “Build-a-Buffet” selection features.
3) Creating and integrating Facebook contest apps.
4) Designing and seamlessly integrating mCommerce websites for the Yahoo! Store.
For more information, visit FastPivot’s Yahoo! Store development page.
