Yahoo! Stores make it easy and affordable for new merchants to break ground on the construction of their new Yahoo! Stores, but many established ecommerce merchants remain dubious. For good reason too–they want to ensure the platform is one that is scalable and flexible. Two of the most popular questions established merchants ask FastPivot when considering the Yahoo! platform are:
1) Can the Yahoo! Store grow with us?
2) Is the Yahoo! Store customizable?
These are really questions even start-up ecommerce merchants should be asking–it’s always best to plan far ahead, when possible.
To answer these questions, yes, the Yahoo! Store platform is scalable and customizable, but there are challenges. For example, the RTML programming language used to custom upgrade and build features for the Yahoo! Store is one that only a handful of programmers know. Even with 45,000 stores on the Yahoo! Store platform, most merchants find it difficult to find truly competent RTML programmers. They are extremely rare.
While ecommerce (circa 1997) was in its adolescence, FastPivot saw potential in the Yahoo! Store platform and thus made the commitment to become a leading agency in the industry. With complete dedication and laser focus, FastPivot took the time necessary to develop unique Yahoo! Store solutions, which even today are unmatched by many calling themselves Yahoo! Store designers.
Because our RTML programmers have found a number of ways to build custom design into the Yahoo! Store wire frame we feel safe telling larger merchants who approach us “Yes, we can design a Yahoo! Stores to your specs. & build the special features you need.
Yahoo! Store Design has been our core service since 1997. Through the years our specialized design services team has designed a prized collection of the most beautifully crafted Yahoo! Stores for all levels of ecommerce merchants. But what’s always most surprising to us is when bedazzled onlookers exclaim “That’s a Yahoo! Store?!!”
A great compliment to the Yahoo! Design services we offer are Yahoo! Store features such as: Photo Gallery with Enlarged Images, Facebook Like Button Installation, Hyperlinked Site Map, Yahoo! Shopping Cart Wrap, etc.
To top it off, we also offer Yahoo! Store Development services. Whether it’s programming a complete Yahoo! Store from the design hand off, adding enhancements (like price option configurators or look books) or other features and functionality (i.e. MyAccount, Mobile, Social Media Implementation & Partner Integrations, etc.), our Yahoo! Store development team can assist.
One example of the flexibility in Yahoo! Stores is illustrated in this recent social commerce success story, which goes in-depth about how FastPivot developed a custom Facebook contest feature for eCreamery.com‘s Yahoo! Store. For this “ice cream contest,” eCreamery visitors could create and share their very own unique flavor with friends and family on Facebook. The winning flavor, the one that collected the most “Likes,” received a complimentary order of their creation to enjoy. It turned out to be an amazing success:
We had over 200 entries in a 45 day period and each entry had an average of 3 “Likes,” so we estimate exposure at 600 to 1200 in that 45 day period–eCreamery co-founder, Becky App
To learn more about FastPivot’s custom Yahoo! Store design, please visit our portfolio or contact us today.
