Starting a generic blog on a third-party site is like building a vinyl “add-on” room to your brick home on a vacant lot one hundred miles away. It just doesn’t make sense. In order to really get the most from your blog, it should be custom-skinned and fully-integrated into your online store site.
The first screen capture below is Babybeat.com’s blog, which FastPivot.com Yahoo store designers skinned and integrated. Compare it with the second screen capture, which is Babybeat.com’s homepage. Notice the brand presence and theme continuity on both pages.
The whole idea behind making your blog a part of your store site and skinning it with your own branded design is to make customers feel as though they’ve never left home. Navigation should be convenient and familiar. Every store page should satisfy your customers’ needs and serve as an intricate part of the whole, especially the blog page. Social media is the new search, so chances are this will be one of your top landing pages in the future.
In short, until store owners begin treating blogs as part of the family, they’ll be missing out on a huge piece of conversion pie.For more information on blog integration, continue reading here.
FastPivot.com takes delight in creating brand new, custom Yahoo Stores around myriad of novel, cerebral inceptions. We can even re-breathe life into an already-established, under-performing Yahoo Store, without damaging fragile internals. Contact FastPivot.com to let the magic begin.
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