Double Draw: Blog Skin & Blog Integration

Starting a generic blog on a third-party site is like building a vinyl “add-on” room to your brick home on a vacant lot one hundred miles away. It just doesn’t make sense. In order to really get the most from your blog, it should be custom-skinned and fully-integrated into your online store site.

The first screen capture below is’s blog, which Yahoo store designers skinned and integrated. Compare it with the second screen capture, which is’s homepage. Notice the brand presence and theme continuity on both pages. blog blog skin & integration homepage homepage

The whole idea behind making your blog a part of your store site and skinning it with your own branded design is to make customers feel as though they’ve never left home. Navigation should be convenient and familiar. Every store page should satisfy your customers’ needs and serve as an intricate part of the whole, especially the blog page. Social media is the new search, so chances are this will be one of your top landing pages in the future.

In short, until store owners begin treating blogs as part of the family, they’ll be missing out on a huge piece of conversion pie.

For more information on blog integration, continue reading here. takes delight in creating brand new, custom Yahoo Stores around myriad of novel, cerebral inceptions. We can even re-breathe life into an already-established, under-performing Yahoo Store, without damaging fragile internals. Contact to let the magic begin.

To receive the latest ecommerce custom Yahoo! store design and development news, follow on Twitter and Facebook. Be sure to stay tuned to The Blog and sign up to receive the ecommerce newsletter too!

Clip to Evernote

2 Responses to “Double Draw: Blog Skin & Blog Integration”

  1. As a avid wp supporter I completely agree with your points, but a question I have been presented with time and again is that using wp with a yahoo store is not as beneficial for seo as building a custom rtml blog template and hosting within the same hostname. Thoughts?

    • jposton

      Thanks for commenting Joshua. To build a custom RTML blog template you are talking about HOURS and HOURS of work. Plus we all know that Yahoo’s store SEO is muffled by all their tracking scripts they have. You ALWAYS want to keep the blog within the same domain. So for, the blog is at which is still in the same domain. What you want to avoid is signing up for a account and having a blog like That would be bad for SEO. Another thing is that WordPress is written from the ground up to focus on SEO… Yahoo is not. Since WordPress is free it only makes sense.


Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>