Developing a sound social media strategy is just as much about using well placed graphic design as it is about using captivating and engaging copy/dialog. We’re highlighting this Facebook ad option for Yahoo! Store merchants because Facebook’s membership now exceeds more than 400 million users.
As a social media platform giant, Facebook is also seen as the next rival to Google’s search and PPC. Plus, it’s where most online customers are predicted to be shopping in the near future. Without an ad on Facebook, you’re seriously limiting your chances of being found by qualified online shoppers.
Moreover, users who click on your ad and learn about your Facebook fan page, are potential fans. This is one of the handfull of secrets being used now to boost new and  existing fan pages. We know of one merchant to exceed over 100,000 fans by using similar strategic social media ad campaigns.
Although FastPivot’s forte is Yahoo! Store design & development, we have a full team of graphic designers capable of creating and placing a catchy Facebook ad on your behalf. Contact FastPivot today to get started.
Maybe its just me, but conversions from any PPC campaign has pretty much been a failure for me, I have used several training courses and get great positions (1 – 3), at well below average cost for my listings. Maybe just a conversion problem, but i do not see this problem with organic listing.
Via Matthew Ledford, FastPivot CEO:
ROI from PPC is immensely correlated with shopper intentions, messaging and conversion paths. It is also related to the visual standard set by the competitive space where you live. If you are ‘up against’ folks like the Pottery Barn, etc you need to deliver a credible experience comparable to the major players in your space.
Bigger ticket items often have longer purchase process durations and lower sales conversions overall, thus the short term ROI targets may be more difficult to hit and measure conversion as shopping for furniture isn’t usually a spontaneous event. (For women this is certainly true if my wife is a representative sample. Men might purchase furniture from a PPC ad, but my guess is they either aren’t married or wouldn’t stay married long.) 😉 lol
One benefit of PPC over organic is that you can tell the shopper literally ‘where to go’! If you haven’t already reviewed the work of Marketing Experiments in increasing conversion or the compounding power of improved conversion check this out:
http://www.marketingexperiments.com/marketing-optimization/…
They are also complemented by the work of the excellent Get Elastic blog by Linda Bustos and her team at http://www.getelastic.com/…
You also might consider the value of PPC in micro conversion events to request things like, room planners, decor guides, free home decor blog or ezine, etc that are relationship development/pre purchase events.