It’s eight o’clock in the morning and everyone’s getting prepared for the annual marketing meeting. Social media is the topic of conversation. More and more of the marketing budget is going to social media, so naturally everyone wants to analyze and improve return.
As the social media marketing director, you ask yourself, “what more can I do that’s not already being done?” You and your staff are posting like mad on facebook, linkedin, youtube, and twitter already. You’ve had your programmers/designers upgrade the website with social media in mind. Now everyone wants to know the next step.
What’s the answer? Everyone sitting there around table, of course. Social media involves everyone. Update your organizational chart to include social media responsibilities at every level. The exception might be industries that must abide by highest measures of confidentiality, but unless your military or otherwise, start outfitting your organizational chart with social media dressing. Give everyone some social media marketing responsibility. No matter how small the task may be, when everyone is pitching information out there into the social sphere, not only is that information being heard by more listeners, but the extra voices increase your social validity.
Let’s say you run an online retail shop. Below is an example of how different roles within the company can share information and contribute to better social media marketing success:
Marketing will be leading social media efforts and orchestrating collaboration among other departments.
Purchasing / Inventory manager should talk up new product arrivals, anticipated product arrivals; even out of stock item updates should be put out there in real time.
IT folks can work with store designers to understand the technical aspects of the online store’s design. Then go out and tell the social media world about new store sections, features, and functionality.
The Finance Dept. can post about great sales trends and what emerging favorites are.
Human Resources: Not only is the social sphere great for recruiting, but also for taunting personnel accomplishments.
Customer service: keyword search for the company name on twitter etc. to address complaints and praise compliments. Be available for open discussion about question social media clients may have.
Even when there isn’t time for each department to get creative and post on their own, as suggested above, re-tweeting¬† posts created by the marketing department should only take seconds. So, there’s really no excuse for anyone on the organizational chart to be exempted from social media marketing.
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