A powerful social media beat now dominates the world stage. Crowds have gathered to move to the rhythm of this 24/7 pulse. Yahoo! Store merchants are grooving along too, hoping to pinch a little piece of the spotlight for themselves. One way to claim some stage in this worldwide social media festival is to rope off a space of your own.
After launching Facebook, Twitter, Youtube, etc., a next step is to consider ways to get your social traffic coming. One way to do this is to place social media icons on the homepage of your Yahoo! Store.
It would seem that social media icon positioning is simple enough: Put them on the homepage where new visitors are sure to notice. But, there’s more.
Consider these three key social media icon placement strategies for Yahoo! Store merchants:
Social Media Icons Above the Fold
Placing your social media icons “above the fold” (best spot is usually top left header) is the best place for them to be noticed. Putting your social media icons in a prominent location will be especially helpful to Yahoo! Store merchants who are using social media to engage in customer service, discount coupon offerings, a new traffic generation, and in some cases as a place for customers to shop.
Social Media Icons in the Footer
Now why would any Yahoo! Store merchant in their right mind put social media icons below the fold, all the way down in the footer, if they want to grow their social media? The answer is more or less one of necessity. If the header area on a Yahoo! Store isn’t designed with enough room left for such social media icons, then those social media icons must be placed below the fold, usually near the footer. Otherwise, Yahoo! Store merchants are forced to squeeze their social media icons into what little space is available near the header.
A/B Testing Social Media Icon Use
If you’re one of those Yahoo! Store merchants trying to determine exactly where to best place your social media icons, you may want to set up an A/B test to help you made that final decision. It may be the case that you’re the Yahoo! Store merchant who was forced to leave your social media icons at the bottom of the page for fear of a top placement squeeze (mentioned in the previous paragraph). Again you might go ahead and put them up there during your A/B test phase, even if they appear a little shrunken, to determine whether a header re-design (to allow for full sized social media icons) is worthwhile.
Leaving Social Media Icons Completely Off of the Homepage
There may be certain cases that dictate leaving social media icons off of the Yahoo! Store homepage or at least delaying their placement.
1) If you do not have a social media road map planned and cannot update your social media channels properly, hold off on promoting social media via these social media icons until you can.
2) If you are the rare niche Yahoo! Store which has an established and hyper-focused target market only likely to visit your Yahoo! Store through special directories or a specific url search, then placing social media icons in their way may tend to distract this type of shopper from completing their purchase.¬† No one wants to show “eager to buy” customers out the door, so keep this eventuality in mind as you consider homepage social media icon integration.
If you’re ready to add social media icons to your Yahoo! Store or optimize your Yahoo! Store for social media with a FastPivot social media package, contact FastPivot’s social media experts today. Questions about this article? Email Jonathan Poston at [email protected] . Have feedback? Please feel free to comment on this blog post.
