Last week, FastPivot hosted the long awaited webinar (watch archived social widget video), which featured TurnTo’s newly designed social commerce widget. Social commerce widgets like this bring three significant points of value to the Yahoo! Store merchant:
1) TurnTo’s new social commerce widget can be seamlessly integrated into the Yahoo! Store. What this means is that this isn’t another social widget that you pay top dollar for only to have it squeezed into some obscure corner of your Facebook Fan page. It intuitively appears during the normal navigation process at just the very time shoppers are thinking, “What would my friends think of this product?”
2) Sure, social media is supposed to be about engagement, but when shoppers browsing product, they don’t just want to hear what the merchant has to say, they want to know what they’re friends think about the product. This social widget acts as an interactive social product review engine because customers can not only post reviews about the product, but can ask their Facebook friends what they think of the product too.
3) Unlike traditional social media marketing management, this social widget is automated, which means no maintenance. The TurnTo team takes care of all that!
Results
- Up to 8% engagement on top performing Yahoo! Stores (avg. 3-4%)
- Conversion rates 7X (relative to base line)
- User-generated-content increases SEO potential
Interested in learning how you can install TurnTo’s social widget on your Yahoo! Store, contact us.
