Consider how much time it takes to write a well-written blog. It will vary, but many writers spend anywhere 
from two to five hours writing a high-quality blog. After devoting so much time to spin out 800-1000 carefully selected words, oftentimes supported with a specially selected graphic, many social media marketers simply want to lick the digital stamp and send links to that freshly minted article out to the whole social media galaxy.
Watery Thinking
Social media marketers, especially those working alone, have a tendency to think: “If I work hard to create great content, people will flock to it. And, the more I share it, the more it will be shared, and appreciated.” The twist here, is that this is a half truth, which ends up fooling the social media marketer every time. The true half is that good content is King, but the mistake is in the packaging.
Hard Truths
The truth of the matter is that no matter how good the content is, throwing the same link hooks out to the same crowds will quickly create a title fatigue that will result in a vanishing of your followers & fans. Because the marketer has already done so much work creating the quality content, it’s hard to imagine that there’s even more to be done to get people to read it, but that is exactly what must be done. Marketers can’t expect to drop links on Facebook or Twitter once a day and that be it. Sorry, it doesn’t work like that. In a world created by social media marketers, social media users would only follow & fan the marketer’s pages and then tune into every posted syllable like it was the last breath of oxygen on Earth.
Simple Stopper
What needs to happen for the marketer to be able to re-cast that content (for more traffic) is a simple re-packaging. That doesn’t mean re-writing the blog or even the blog url, all it means is to share the link under various headlines. For example, here’s the blog title and link we published yesterday:
Is There Really a “Best Time” for Ecommerce Marketers to Schedule Email Campaigns? | eCommerce Blog http://bit.ly/kBB3Lg
As you can see in the screen shot below, we re-posted links to this article to our social media, but took the extra time to re-write the heading, so we wouldn’t sound like a broken record out there.
Though the solution looks simple enough, it’s surprising how many marketers out there are re-posting the same headlines over and over again. Just taking the time to re-phrase will be a favor to everyone: You should see less walk-offs and more traffic and the fans and followers who saw your first post won’t stress seeing that same headline come across their screens another seven or eight times that day.
After putting this simple solution into action, post a comment here to let us know how it worked.
