The other week, we published a blog titled “In Some Cases A Smaller Facebook Fan Base Can Rouse More Bustle.” Shortly after sharing a link to that blog with the Linkedin group– Proposals, Connections, Business— we received comments from Kelly Harris that we think are worth sharing in this follow up blog. (Thanks again Kelly for granting us permission to publish)
My other business interest in is jewelry manufacturing, and we have a small [Facebook] fan base. We have been shocked at how much revenue and commission work we have gained from FB. I think (a lot like myself) a lot of people don’t want to commit to being fans, but if they like your product they will make an effort to check up on your FB page. Approx 40% of our FB revenue has been from people who have seen us on FB but are not actually fans.
Our jewelry business isn’t selling online, although we do accept commissions online, but our higher ticket item customers come in and see us to design their jewelry with us, we hand make jewelry in diamonds and precious metals. So we have an opportunity to discuss how they found us and where they have seen us online. All % are Approx.
What Harris said should be a reminder to us all that social media results can’t always be measured by the activity on your page…sometimes it’s enough just to have a presence.
Since 1997, FastPivot‚Ñ¢ , a leader in Yahoo! Store solutions, has challenged Yahoo! merchants to increase profitability through strategic initiatives that include: Yahoo! Store design, FastPivot-Mobile Friendly Yahoo! Store Design,Social Media Design, Social Media Education, Social Media Management, SEO & Site Health Analysis Consulting, and FastPivot Software Solutions. FastPivot’s strategic, development, creative and now mobile and social media departments tailor their extensive knowledge of online commerce to each customer’s specific needs.
The social media is a communication tool between business owners and customers. Could you count it as intangible assets?
Thanks for commenting, Weidong. Developed social media accounts are definitely an asset for businesses; in much the same way as email databases etc. are. For many businesses it may take up to a year or more to accumulate just 1000 Facebook fans or 500 Twitter followers. Even with advertising and good cross-marketing campaigns the process can still be protracted, especially if the emphasis is on attracting the right (relevant-target market) fans and followers.