According to this NYDailyNews.com article, it’s apparent the Bronx Zoo can’t keep their peacocks from escaping, 
no more than they can keep their cobras from slithering away (a while back they lost a cobra). But it’s a hard job keeping up with feisty creatures, especially when they’re the digital variety screeching to abscond. A while back we wrote about how to keep your SEO from slithering away. Today it’s going to be how to keep your social peacocks from escaping.
In the FastPivot.com website screen-shot below, it’s easy to see that the best place to put the social icons are top right, where visitors are more likely to notice and engage. Then on the top left there’s a “like” box where visitors can like the page.
It’s most important to add these two aforementioned “social peacocks” (Like box and links to your social media pages) because these are the ones on the homepage that will be seen and used the most. However, it’s also important for ecommerce merchants to include “like,” “share,” and “tweet,” options under product offerings (demonstrated in the screen shot below).
The biggest social peacock of all is the elusive “social media contest” feature…many ecommerce merchants don’t even know this kind of thing is possible. In fact, both Internet Retailer and the Yahoo! Blog featured stories on social media commerce contest success.
No one is ever overheard saying, “Peacocks are the ugliest birds on Earth, we need less of those.” The same is true with social; visitors will appreciate the extra plumage, even if they aren’t social fanatics. If nothing else, the simple fact that your site is social means people like and trust you, and that’s something in the business world which there is never enough.
