Shortly after the recent Fast Pivot / TurnTo Networks led Social Media Takes Muscles Webinar, a Yahoo! Store merchant integrated TurnTo’s proprietary social shopping widget. Here in the Youtube video below is a sliced view of that Yahoo! Store merchant using TurnTo’s proprietary social shopping widget.
Who needs client testimonials when it’s so easy to see a list of the recent shoppers who have purchased product from this site. Think about it: you go to a site and one of the first obstacles to buying something is trusting the site and the product. With this new social shopping widget, that shopping anxiety is wiped away and replaced with a “everybody is buying this product, so I should too” feeling. Of course, for privacy purposes, shoppers’ full names aren’t disclosed.
There’s also a function that takes the value of this social widget up a notch; you can also see what you’re Facebook friends bought. With this more personal touch, shoppers may contact their Facebook friends to ask how they liked the product or they may simply purchase product(s) just because their friends already have.
This is the ultimate tool to create trust and subtle product suggestions for your shoppers.
As a result of a the new FastPivot / TurnTo Networks partnership agreement, TurnTo is now offering FastPivot’s Yahoo! Store clients special pricing on its social shopping widgets. Contact TurnTo Networks to get started today.
