FastPivot Provides Mobile Website Design Expertise at Internet Retailer Web Design and Mobile Commerce 2014 in Orlando We get mobile website design here at FastPivot. So much so that the organizers of the Internet Retailer Web Design and Mobile Commerce Event in Orlando reached out to us to speak on Mobile Design tomorrow. If you’re at
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How to Design a Google Analytics-Friendly Website
Taking the time to design a Google Analytics-Friendly website is time well spent. By planning navigation and buy paths, and identifying pages that are critical to recording visitor and shopper buy paths, you’ll collect the analytics you need to confirm what’s working well and what’s not. How to design a Google Analytics-friendly site is a
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What Ecommerce Retailers Can Learn from New Microsoft CEO
You’ve got to be a huge company for an internal email to be publicly released and promoted by your PR agency. Microsoft qualifies as a huge company. Therefore, it wasn’t surprising that the arrival of a new CEO yesterday was seen as a PR opportunity, and dutifully spun by Microsoft’s long-time PR firm, Waggener Edstrom.
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Dedicated, Responsive, or an App?
So you’ve seen all of the statistics floating around the web about the steady increase in mobile web traffic versus desktop, and you’re sufficiently concerned about how mobile-friendly your website is. Now what? Well, there are many approaches to creating a good mobile experience for your users. Now, many web designers and developers have their
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Website Review of Roots.com
Website Review of Roots.com by The Experts at FastPivot We were delighted last fall to be asked by the editorial staff of Internet Retailer to critique web sites for the Internet Retailer 2014 Website Design Guide. The editors wanted to know what we thought of almost 20 websites and mobile sites. When you’ve got a
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Internet Retailer 2014 Website Design Guide
The new 2014 Website Design Guide from Internet Retailer is out today, and Fast Pivot is in it. Again and again and again. When the editorial staff of the largest ecommerce media publisher comes to you, asking what you think of websites operated by some of the most successful names in online retailing, it’s a
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Four Ecommerce Predictions for 2014
Will our Ecommerce Predictions for 2014 Come True? We think so. (We thought we’d allay any doubts you may have about spending the time to read this!) Every year brings promise and the opportunity to do things better than the previous year. We’re looking forward to 2014, and polled our FastPivot team for their ecommerce predictions
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SEO for Ecommerce in a Post-Panda-Penguin world. Steady Plodding Wins.
SEO for Ecommerce Has Changed Post Panda & Penguin Recently a new client was asking about essentially “buying links to get more free traffic by getting your site ‘listed’ faster.” My how SEO for Ecommerce has changed but the same old spammy marketers have not. Please permit this cautionary tale, a true story. We have
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Pillows.com accompanies name change with a new look!
We’re very proud of one of our latest projects, the newly launched Pillows.com. It’s a great example of the results our clients see when we apply our Pivot360 methodology to ecommerce retailing. It’s a methodology comprising assessment, planning and execution that we’ve honed and used with many of our clients in recent years. Here’s how
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Seasonal Marketing for Etailers Means More than Halloween and Christmas
Happy Halloween 2013 Today’s the annual celebration of pumpkins and free candy. It’s a favorite with party and costume stores, supermarkets, kids and dentists. It’s also another seasonal marketing opportunity for etailers. If you subscribe to any newsletters from your favorite etailers, or you visited a retailer’s site in the past month, you probably found
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