Custom Yahoo Store Design and Custom WordPress Theme Bring Delightful Children’s Book to Life Online
FastPivot is excited to announce the launch of the wonderfully redesigned and inspirational www.FriedaB.com.
What would the world look like if all children dreamed big and believed in their stories?
Full of playful fun and whimsy, this site is built soundly: a true merging of a CMS (content management system) platform and the Yahoo store. We took advantage of WordPress’ ability to add custom features and their user-friendly dashboard to build the main site. The custom Yahoo store design (shop.friedab.com) provides a level of credibility and security necessary for growing a product line as Frieda B. plans to do.
Renata Bowers, author of the book Frieda B. Herself, approached us with an existing website with the following common challenges:
- Restricted editing capability for the owner
- Limited user interface
- Very little SEO capability
- No solid eCommerce payment gateway
With the branding goal of creating an experience with a SIMPLE sense of fun, whimsy, creativity and purpose, FastPivot recommended the Word Press interface with a theme built from scratch. The custom WordPress theme Fastpivot built would be reliable and allow the maximum editing capability. Along with the Word Press site, a Yahoo store design was built to seamlessly match the context of the main site, yet allow secure shopping and the ability to expand.
FriedaB.com is a great example of how far knowledgeable programmers can take a WordPress site with the right skill. In addition to a calendar and mapping sections, short codes were added so that Renata could easily create columns, colorful space separations and images in way to create unique, but cohesive, page layouts. Frieda B. also sports a totally custom page which allows placement of artwork and images on a refrigerator.
Shop.FriedaB.com may surprise some people as it looks nothing like a Yahoo store. FastPivot designers and developers can take pretty much any idea and make the custom Yahoo store design work on the Yahoo Merchant Solutions platform. The store replicates the main site’s navigation and footer, while utilizing an interior left navigation for product categories within the store. Product imagery allows for thumbnails, enlarged viewing and big bold “add to cart” button” captures the eye for a purchase.FastPivot proves that whether it be furniture, clothing or a children’s book, the ability to CONNECT, COMMIT and CONVERT is possible with the right design and programming team on hand.
For more information on how FastPivot can make your ideas reality, give us a call at 888.770.8883. We enjoy helping good people grow great businesses that make a difference.
