Back in 2009, a PR newswire distributed COMPETE press release stated: “Key findings from Compete‚Äôs Q3 2009 Smartphone Intelligence survey include: 37 percent of smartphone owners have purchased something non-mobile with their handset in the past 6 months.” This sort of data was a catalyst for ecommerce store owners everywhere to upgrade their standard store sites to mobile friendly websites. These mobile websites are created so that when mobile shoppers visit, a streamlined version of the standard ecommerce store shows up automatically. As shown in this Youtube video, mobile shoppers viewing Fast Pivot mobile websites immediately see a store banner and then following is a list of featured products.
Those who have NOT created a mobile website for their standard ecommerce store might wonder whether last year’s data is still relevant. Well, according to a March 2010 http://blog.nielsen.com report, “By the end of 2011, Nielsen expects more smartphones in the U.S. market than feature phones.” Another article, published last March in Gigaom.com, foreshadows the dawn of the mcommerce revolution , with this audacious title “1 in 2 Americans Will Have a Smartphone by Christmas 2011.”
Is your ecommerce store mobile friendly? If not, you don’t want to miss the chance to convert this predicted torrent of oncoming mobile traffic. Sign up for a FastPivot mobile website today.
