Enhanced Features distinguish the “new” www.coffeeam.com…

Posted on October 27, 2009
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It’s a fairly universal guideline that helping customers quickly & easily find the products they are looking for is the best way to keep them on your site and increase the chances to capture a sale. Oftentimes, what’s overlooked is the “how” to make this happen.

This month, FastPivot assisted in the launching of a re-designed and re-engineered www.coffeeam.com, bringing a whole new level of user interface to their site. One of the highlights is a dynamic and interactive “product categorizer,” based on roast profiles, and built in a way that screams “a Yahoo! Store can do that?!”

Before the custom site re-design, CoffeeAM was like the majority of e-commerce sites, in that they were challenged to find the best way to manually create and organize their special feature categories to provide the navigation structure for visitors to browse the site and find the products that interest them. CoffeeAm wanted specialized categories to be created and populated dynamically to feature specific products.

FastPivot was more than eager to get started on this request… and the results speak for themselves. Instead of wading through page after page of products to find and compare different brands of coffee that have the same roast profile, visitors are now able to use an interactive “selector” to determine what type of coffee roast is best suited for their tastes. As they move their mouse over the “gauge” area, an informational window displays a brief description of the roast profile. Once a suitable roast is found, they simply click on the button and are taken to the corresponding Roast Profile Page, where all of the products that fall under that category are automatically found and displayed.

No longer is it necessary for store owners to go through the tedious task of determining and adding the appropriate products to a specialized category, or to go through the contents list to find the correct page id to remove. By setting up specialized parameters, the custom programming handles all of the “dirty work” based on the criteria specified. This type of advanced feature can be modified to fit any number of specifications, such as grouping products by price, brand, size, color, etc. The best part is the minimal maintenance work. Depending on the parameters, store owners simply populate one or two additional variables for their items, which can easily be accommodated by means of a CSV data upload.

This is just one example of how FastPivot, an e-commerce and Yahoo! Store design and development company, can take a normal online store and, from the inspiration of a client’s inquiries, transform it into a site that people will want to come back to over and over again.

Have an idea of your own? Don’t hesitate to contact FastPivot to discuss the possibilities of making that little idea a big turnaround success for your Yahoo! Store.

Small but Quick Ideas for Big Holiday Results

Posted on October 12, 2009
Filed Under Ecommerce | Leave a Comment

Join us for a Webinar on October 21^st, 2009

FastPivot is excited to host a webinar that focuses on some easy ways to upgrade your store for big results this holiday season.

We will be covering the following topics:

– Managing your shopping search engine feeds
– Adding more intelligence to your email solution
– Effects of best of breed reviews solution
– Installing features that your customers expect when shopping online

Webinar hosted by FastPivot’s President – Matthew Ledford and Director of Strategic Services & Project Coordinator – Grant Henry; FastPivotSoftware Project Manager - Ken Lubeck and Programmer - Michael Morris.

Special Featured guests and FastPivot partners – Ryan Douglas at SingleFeed, Cathie O’Callaghan with PowerReviews and Ron Pereira from TopRight.

This webinar will be on Wednesday, October 21st, 1-2pm EST, 10am-11am PST

Join us to learn about easy ways to bring your store to the next level for this holiday season.

Space is limited.
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/842570385

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista

Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer

FastPivot teams up with the Yahoo! Small Business Webinars – Save the Date!

Posted on October 7, 2009
Filed Under Ecommerce | Leave a Comment

Tune in on October 14th from 4-6pm EST as FastPivot will be highlighted during the “Yahoo! Merchant Solutions Add-ons & Features Showcase.” FastPivot will be unveiling MyAccount Social, an app developed through FastPivotSoftware for the Yahoo! Store. MyAccount Social will expedite customer check out times through saved shipping addresses and order history. Social integration will be announced which allows customers to post to friends what they have purchased and where it was purchased from as well as some other great offers in time for holiday preparation.

Yahoo! is offering a full day of topics to attend, in addition to the above webinar on the Features Showcase. Check out this link for all the topics and also to sign up: http://www.ystoreblog.com/blog/2009/10/yahoo-small-business-webinar-registration/

Wanna learn how to add some features to your Yahoo! Store NOW that will help you be successful this season? Contact us at (888) 770-8883 or http://fastpivot.com/contact-fastpivot.html for a FREE Holiday Site evaluation.

Stay tuned for more information and additional webinars through FastPivot directly, including a “Last Minute Store Improvement Ideas” webinar, dates and times to be announced.