Google Adwords offering new Metrics and Insight

Posted on July 11, 2007
Filed Under Ecommerce | Leave a Comment

Google has recently offered a new metric available in their Adwords reporting system. Impression Share reflects the percentage of impressions that your ads see in relation to the entire market. In addition to this information, Google also makes suggestions on the percentage of impressions lost due to a low Ad Rank and the percentage lost due to budget constraints.

Many times, budget contraints are not taken into account when choosing the load, quality, or popularity of keywords in a portfolio. These new number may shed some new light on how your ads fair to others in the same market, but will also show missed opportunity.

You can read more on these new metrics on Google blog.

FastPivot.com and ScanAlert Partner to Deliver Security Certification Services to Yahoo! Merchant Solutions Market

Posted on July 3, 2007
Filed Under Ecommerce | Leave a Comment

NAPA, CA-(Marketwire - June 21, 2007) - FastPivot.com (formerly Ydesigns.com) has finalized a partnership agreement to promote ScanAlert’s HACKER SAFE certification and Payment Card Industry Data Security Standard (PCI DSS) validation services to its thousands of clients, most of which are hosted on the Yahoo! Merchant Solutions platform.

The agreement between one of the most experienced Yahoo! Merchant Solutions developers, and ecommerce security experts ScanAlert leverages widespread adoption of HACKER SAFE by Yahoo!-hosted retailers, such as Vermont Teddy Bear, StreetBeatCustoms, and ClubFurniture.com. These and tens of thousands of other retailers typically see online conversion rates rise as much as 30% by promoting their HACKER SAFE certified security to current customers and prospects.

Under the agreement with ScanAlert, all FastPivot.com clients will receive discounts on HACKER SAFE subscription fees as well as complementary services to validate their PCI DSS compliance.

“HACKER SAFE has become the world standard in ecommerce security certification,” said Jeff King, Vice President of Marketing, ClubFurniture.com, a HACKER SAFE retailer since 2003. “Visitors to our site recognize the HACKER SAFE mark, appreciate the steps we’ve taken to safeguard their personal data from hackers, and respond by purchasing more often.”

“By giving our customers all of the tools and services they need to succeed online, we’ve been able to develop a large and diverse customer base,” said Katherine Morosani, Business Development/Partner Relations, FastPivot.com. “As Club Furniture’s experience shows, HACKER SAFE is a marketing best practice for websites of all sizes, and something all retailers should do.”

“We’ve made it easy for Yahoo! Store merchants to enjoy the ROI of having a secure and certified website,” added ScanAlert’s Director of Business Development Cresta Pillsbury. “We look forward to helping FastPivot.com’s customers navigate the compliance validation process so they can increase sales and reduce liabilities.”

Availability and Pricing

FastPivot.com customers interested in ScanAlert’s PCI DSS and HACKER SAFE certification services should contact FastPivot.com directly at 888-770-8883 for details on pricing and sign-up procedures.

About FastPivot.com

Since 1997, FastPivot.com (formerly Ydesigns.com) has offered complete ecommerce website development and strategic marketing for companies of all sizes. From start-up ventures and established entities such as the Library of Congress and Waldorf-Astoria, to retailers like Conn’s and Service Merchandise, FastPivot.com provides engaging ecommerce solutions for stable and leading edge growth in a variety of markets. For more information, visit http://www.fastpivot.com.

About ScanAlert

Headquartered in Napa, CA, ScanAlert secures organizations of all sizes against threats to their network infrastructure and then certifies them to the HACKER SAFE standard — the world’s Internet security benchmark. Offered as a Software as a Service (SaaS) solution, HACKER SAFE certification is used by more than 75,000 organizations, including ESPN, The American Red Cross, Toshiba, Warner Brothers, and over 60% of the Internet Retailer Top 500. For more information, please visit www.scanalert.com.

http://www.marketwire.com/2.0/release.do?id=744655