Two…No three, great power resources for Emerchants and web store owners!

One of the key purposes of the FastPivot Blog is to share nuggets of useful information with our clients and friends. Two recent posts worth mentioning:

  • Paul Boisvert at The Yahoo! Store Blog recently shared a great free report that Anne Holland and the Marketing Sherpa folks are offering entitled: Marketing Sherpa: Marketing Wisdom for 2007. There are a series of these reports from the last five years here, with the digested marketing wisdom of thousands of hours of research, writing and application.
  • is offering a free live webinar THIS Wednesday, January 24th
    at 4:00PM, EST entitled: “Site design tested: 7 ways to increase site conversion by reducing Customer Anxiety”. Flint McGlaughlin and the crew propose to answer the following: “Does matching your site’s appearance to the expectations and
    preconceptions of your customer prospects influence its effectiveness”
    “In this brief we will look at how customer anxiety level, based upon the
    appearance of your landing page, will influence buyers’ perceptions about
    you, and how these impressions translate into purchase decisions. “¬†

    If you would like to participate, please visit:

    (If you are not yet a subscriber, you will automatically be subscribed
    to the Marketing Experiments Journal when you signup for the clinic.)

Now, when I heard recently about joining forces with Marketing Sherpa and Anne Holland, I recognized a great partnership and educational force for e-merchants. Sherpa publishes great reports and does very strong workshops and the provides free webinar briefings and excellent applied research. IMHO, these two great leaders and their teams are among the most influential in ecommerce. Merchants would do well to pay attention to their thoughts.

  • And third, For those of you not familiar with the YstoreBlog, it is Yahoo! Merchant Solutions official blog for Yahoo! Store Owners. The Yahoo! Store Blog has great ‘best practices’ for Yahoo! Merchants and beyond and a few coding tips for those do-it-yourselfers out there.
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