We mentioned in an earlier blog , Top Five Seo Tips for Yahoo Ecommerce Storefront Owners, that creating on-site content to maximize keyword relevancy is vital to optimizing SEO. This blog will offer additional details on how to create the best SEO sensitive content as you build or upgrade your online store (*this applies to those who want to design a yahoo store or for those who want to build any other type of ecommerce store with SEO in mind).
Writing high-quality website copy using a well-vetted SEO keyword portfolio is a guaranteed way to attract qualified visitors. It’s the old adage of “if you build it, they will come” that sings true here. The more effort you put into the quality of the content, the more successful your traffic drive and sales conversion will be.
These are some best website SEO copy writing practices to keep in mind:
- Make it relevant; if it’s not, savvy shoppers will feel lured and duped and leave immediately.
- Place your copy so that it compliments a well planned layout.
- Give copy a place to live without making the page look terrible by incorporating some website Feng Shui or practical balance into the design.
- Readers process online content differently than print content, so aspire to write visually healthy copy.
- Use between one and four keywords per page (more can be used when writing educational articles & blogs).
- Give importance to sections by linking to them from other places on your store website.
- When applicable, including a relevant product story at the bottom of the page is a great way to enhance user experience and punctuate important SEO keywords.
Additional SEO Content Reminders
Section page optimization
Also remember to add a product sentence or short product paragraph description (not captions) above the product layout on section/category pages (*pages which usually don’t include a lot of text) to help boost SEO.¬† Section page content does carry more SEO weight if located above the fold and above products. However, depending on the amount of information you have, you may not want to shove products further down the page – therefore, tarnishing the shopping experience.¬† Consider placing the copy below the product listing or splitting the content to have some above and some below the product listings.
SEO for Images
It’s a myth that photos or images can’t carry some SEO benefits. Include an image alt. tag to be associated with your¬† image to give it a desired keyword presence on the page. This is a great way to encourage your images to show up in image searches as well. FastPivot.com SEO experts can completely automate this SEO image enhancing at your particular level of customization if you need extra help.
*If youre wondering if images have alt. tags: using Firefox,  hover your pointer over images to see if text alt. tags pop up. In either IE or Firefox, right click and go to properties to check for alt. tags.
Now that you’ve got the gist of how to create effective content, be sure to avoid the common content mistakes:
- Including too much SEO saturated content (in the form of giant, novel size blocks or paragraphs of keyword heavy or repeating text) is considered keyword stuffing and only irritates readers. At best it will read awkward, thus severely dulling product appeal.
- Although including hidden SEO rich text may not be irritating to readers, it’s considered a black hat technique that will likely get your site un-indexed by Google and other search engines.
If all of this information seems daunting, FastPivot.com provides custom SEO implementation assistance. Contact the FastPivot.com SEO experts for help with a wide variety of SEO solutions.
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