Most Ecommerce merchants struggle to think of new and creative ways to keep customers around for as long as possible and get them coming back as often as possible. (*Obviously, the longer they’re on your site, the more they are likely to buy.) Some online store owners have resorted to black hat methods, but going to these extremes can kill your business. Plus, when there are mutuallybeneficial strategies available to keep customers on your site longer AND keep them coming back more often, why not take advantage of these methods instead.
As you can see in this video, developing video games for your online store is a fun way to keep shoppers engaged. They’ll naturally be inclined to visit your site more often and won’t mind staying around longer to get in an extra round of play. That also means your product will be in front of them for that much longer, which should result in more sales.
Of course it’s a perfect fit for an online store like Candywarehouse.com (showcased in this video) to integrate video games into their target market: people expect candy shops to be as fun as possible. Before investing the time, money, and site real estate,¬† it’s important to ask whether both your store and target market will benefit from making video games available to shoppers.
Contact FastPivot.com today for a site health analysis to determine what improvements you should be making to your
online store in order to see an increase in sales.
