eWeek.com’s recent article “Google Algorithm Change Targets Content Farms” is important news for us all to consider. Though most ecommerce merchants strive to do the right thing, it’s not hard, especially when every stroke of strategy counts, to slip into the ditch of SEO sleaze. Once done, it’s tough to climb out and scrape off the gunk.
The best way to master SEO is to do it right the first time. Don’t risk gambling with Google’s nab squad: the house always wins. Here’s a few tips we recommend to ecommerce merchants who are in business for the long-term:
1. Develop a keyword portfolio to give focus to your SEO practice.
2. Create relevant and original on-site content to maximize keyword relevancy.
3. Deploy off-site link building techniques: the more RELEVANT links (social media links, news articles,etc.) pointing back to your site, the more important search engines like Google view your site.
4. Remove SEO roadblocks: domain, code, layout, or scripting issues.
5. Train team members to ensure all contributions to the store are made with SEO in mind.
Contact FastPivot to schedule a “SEO strategy” consulting session to help rank your ecommerce store the right way.
