FastPivot.com’s President, Matthew Ledford, and Director of Strategy, Grant Henry discussed how to properly track shopping engine campaigns with Yahoo! Analytics and what metrics to keep an eye on during¬† the Shopping Engine Success for Yahoo Stores webinar held this past February 24, 2010.
A full recording, complete with slides, of the webinar is embedded below (*free access).
Other topics discussed included:
– How to add custom fields to your Yahoo Store
– Properly measuring results with Yahoo/Google Analytics
– Tips to optimize your feed
– Yahoo Shopping & Pricegrabber changes
Over fifty Yahoo Store developers, managers, and store owners stayed for the duration of the webinar. Many attendees also stayed for an in-depth Yahoo Store Shopping Engine Success Q&A session, which took place after the main presentation.
FastPivot.com has been a reputable source of ecommerce information since 1997 and is scheduled to speak at webinars and conferences throughout the year. Stay tuned to The FastPivot.com Blog and Subscribe to the FastPivot.com newsletter to receive updates on our future speaking engagements and the latest tips on ecommerce store design and development. You can also follow us on Twitter and Facebook to get these updates in real time!
