FastPivot, featured developer of Yahoo! Stores, first to offer Fluid Lite technology; small and medium online retailers can add zoom, multiple views and color change to their online store.
SAN FRANCISCO, Calif., Oct 21, 2008 РFluid, Inc., developers of innovative online retail solutions that drive conversion and brand loyalty, today unveiled Fluid Lite, giving small and medium online retailers access to the most advanced rich product presentation capabilities available to retailers today. Fluid has also announced an agreement with FastPivot, the featured developer of Yahoo! Stores, to resell Fluid Lite to its customers and be the preferred vendor for the more than 40,000 Yahoo! Stores. Customers can purchase Fluid Lite alone, or as part of one of the eCommerce services plans that have made FastPivot a first choice among Yahoo! Stores owners. 
Several leading retailers have already signed up for the Fluid Lite offering. Initial Fluid Lite customers include modern-heirloom wooden car maker Automoblox and ShopGenes.com – retailer of innovative children’s furniture, clothing, toys, gear and more. For these and other small and medium-sized online retailers, interactive features in the product page such as zoom and multiple views are no longer “nice to have”. The increasing expectations of online shoppers make these capabilities essential, and Fluid Lite offers retailers a simple, affordable way to add them to their online stores.¬†
Up until now, this type of productized, reliable, scalable technology has been unavailable to this segment of the online retail market. These businesses have been forced to make a choice between inferior off-the-shelf products and cobbling together a home-grown solution that may seem more cost effective initially, but ends up being more expensive to maintain as well as difficult or impossible to enhance.
“Our partnership with FastPivot has given us easy access to cutting edge Fluid functionality previously out-of-reach for us,” said Joe Barrett, Automoblox CEO. “The use of rich product visualization on our storefront allows our customers to better engage with our products at the time of purchase – which is absolutely critical in today’s competitive online retail environment – and allows us to extract even greater business value from the Yahoo! Stores platform.”
“Fluid Lite represents the core features required by retailers selling between $1 million and $5 million a year – industry-leading product interactivity that delivers a rapid ROI with minimal up-front investment,” said Matt Ledford, president of FastPivot. “For our larger customers, we believe Fluid Experience remains the standard.”
“Fluid Experience delivers the most advanced solution for rich shopping experiences for premier brands like The North Face, Reebok and Timberland. Fluid Lite will extend many of those core capabilities to small and medium-sized online retailers at an appropriate price point,” said Cassandra Girard, director of business development for Fluid, Inc. “We look forward to continued work with FastPivot, and to extending the reach of Fluid Lite to other key platforms.”
Availability
Yahoo! Store owners interested in Fluid Lite should contact FastPivot at (888) 770-8883 or www.fastpivotsoftware.com to sign up.
About Fluid, Inc.
Fluid creates engaging online retail experiences that drive conversion, customer satisfaction and brand loyalty. Founded in 1990, Fluid has a customer list that includes major online retailers such as Reebok, Timberland, JanSport, Design Within Reach and The North Face, among others.  More information about Fluid, including information for companies interested in reselling Fluid Lite for other leading SMB ecommerce platforms, is available at www.fluid.com.
About FastPivot
Since 1997, FastPivot.com (formerly Ydesigns.com) has offered complete ecommerce website development and strategic marketing for companies of all sizes. From start-up ventures and established entities such as the Library of Congress and Waldorf-Astoria, to retailers like Conn’s and Service Merchandise, FastPivot.com provides engaging ecommerce solutions for stable and leading edge growth in a variety of markets. For more information, visit http://www.fastpivot.com.
