Sixty lighthouses stand sentry over Maine’s 5,500 mile long coast. These picturesque shepherds were renowned for their moon-hued staffs, which sliced faithfully through the thick salt nights to guide vessels to safety. In the same spirit of sublime service, “The Lighthouse” shored up it’s own beacon of “Maine Lighting” merchandising, which has become nearly as legendary as those seaside lighthouses of an era frozen in the annals of maritime yesteryear.
As ecommerce tides have risen, this second generation family owned business built upon its shores a custom-designed Yahoo! Store, which they christened “Crescent Harbor.”¬† According to this Yahoo! Store’s “about us” page it is:
…the new online presence of The Lighthouse [which was founded as a bricks-and-mortar 35 years ago]. Whether you’re looking for an accent light for your living room, lighting a new addition or an entire home we can offer you the fixtures you need. From affordable lighting solutions that look like they‚Äôre high-end to handmade fixtures that look like works of art, Crescent Harbor has the product selection you need to decorate your home just the way you want. Compare our prices and you will find that we are competitive with the big box stores. Crescent Harbor carries many styles that are similar to those you would find in Pottery Barn, Restoration Hardware and Williams Sonoma Home.
Crescent Harbor’s waters are not glassy by any means. Competition is fierce in the world of ecommerce. That’s why FastPivot’s sleek fleet of Yahoo! Store experts were recently summoned to port. These commodores of Yahoo! Store design and RTML charted through a nautical imbroglio until their luminous code burnished a brilliance of unparalleled depth and symmetry upon Crescent Harbor.
Click on the “before” and “after” screen captures below to view it from your own periscopes.
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The “after” version of this Yahoo! Store features an “Advanced Shopping Cart” for Yahoo! Stores and an “Enhanced Footer” for Yahoo! Stores.
For those who need more description of what these custom Yahoo! Store features are, FastPivot Project Manager, Jen Boos, says:
- Yahoo! Store Advanced shopping carts are more than just the standard wrap and style that we do. It includes Personalized Checkout and Keep Shopping buttons, Checkout Indicators, and other options like smart messaging (i.e. “you’re $xx away from free shipping”), personalized message capture (like Mission Health System’s Gift Shop uses), and¬† sample adding to the cart with verification checks.
- A Yahoo! Store Enhanced footer is an easy to manage way to put a lot of links at the bottom of the page in order to organize content, list hot products, add messaging, etc.
Contact FastPivot today for a Yahoo! Store design or Yahoo! Store re-design.
Since 1997, FastPivot‚Ñ¢ , a leader in Yahoo! Store solutions, has challenged Yahoo! merchants to increase profitability through strategic initiatives that include: Yahoo! Store design, FastPivot-Mobile Friendly Yahoo! Store Design,Social Media Design, Social Media Education, Social Media Management, SEO & Site Health Analysis Consulting, and FastPivot Software Solutions. FastPivot’s strategic, development, creative and now mobile and social media departments tailor their extensive knowledge of online commerce to each customer’s specific needs.
