We recently published a blog titled Boosting Yahoo! Store Sales With FastPivot’s Yahoo! Shopping Cart Checklist for Improving Sales Conversion. Within that blog, we included a checklist of questions that should be frequently asked in order to help identify conversion obstacles within your Yahoo! Store shopping cart. Posted below are the checklist questions along with additional details on what each item is specifically referring to.
Are you establishing trust at the cart level as well as at the site level?
Include indicators to reemphasize security and credibility. Anything from McAfee Secure, BBBOnline, shopping engine logos with reviews, and any other indicator of security.
Is the checkout process seamless and comfortably integrated in your site design?
Make sure there are not huge changes in design upon entering the cart.
Is your shipping information prominent?  Is the shipping pricing reasonable?
Many people will use the add to cart to get quick answers on pricing. If they don’t see it, they may leave. Make sure this is presented in a way that offers quick answers, but doesn’t doesn’t clutter the cart.
Can you reduce the number of steps at checkout?
By default, the checkout has numerous steps. Considering reducing the number of steps at checking into a more single-page layout with an info gathering page, order review page, and confirmation page.
Even after optimizing your ecommerce store for better sales conversion, don’t forget to always check back with the first step in the conversion game: Defining Conversion. For more information on improving sales conversion, read¬† Top Ten Tips for Improving Sales Conversion.
Not only does FastPivot.com design brand new, custom Yahoo Stores and re-breathe life into an already-established ones, we also provide strategic consulting on how to improve sales conversion and much more.
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