Many retailers think that by implementing a Facebook and Twitter account, they’ve mastered the art of “Social Media.” But the reality is that this is only the beginning of the social journey. If you stop there, most of the return that may be realized (2-5x higher conversion rates) from “social” is wasted.
In this upcoming social media webinar presented by social media experts from TurnTo & FastPivot you’ll learn specific steps that must be taken to realize true social success. Both TurnTo and FastPivot have helped numerous Yahoo! store merchant pioneers lace up their “social” boots and go on to discover social-conversion gold mines. We’ll examine case studies to show you how to find your own social treasure.
FastPivot’s Matthew Ledford, CEO, and Jonathan Poston, eBiz consultant will discuss what bearing social marketing will have on mobile smart phone vs. standard e-store shopping, design & programming strategies behind social, and how good content creation & relationship building skills can be used to maximize social.
TurnTo‚Äôs George Eberstadt, CEO and Gadi BenMark, CRO, will be walking Yahoo! merchants through the various ways of leveraging social on-site. We‚Äôll look at ‚Äúsocial merchandising‚Äù when visitors explore and browse, as well as at ‚Äúsocial sharing‚Äù post purchase, as a way to earn retailers’ exposure at zero cost to the social networks of their most recent shoppers.
Company Bios.:
Although FastPivot’s forte is custom Yahoo! Store design, many of its e-retail clients are taking advantage of new social-design, social-mobile and social management strategies. Because e-shoppers around the world are browsing more from their social media-mobile smart phone platforms, online merchants see FastPivot’s social-mobile packaging as a very worthwhile investment. To learn more, check out FastPivot social and FastPivot mobile.
TurnTo provides social shopping applications for online merchants. TurnTo enables online stores to turn their entire customer base into references for friends and other shoppers, driving higher conversion rates, average order values, and repeat purchases. TurnTo provides a powerful way to take advantage of the Facebook Graph API and also supports other top social networks and email systems. Internet Retailer 500 companies as well as Yahoo! Stores, including SportsFanFare, ClubFurniture, DigitalGiftWorld, and Jomashop, use TurnTo’s Social Commerce Suite to convert visitors into buyers. TurnTo is a white-labeled, SaaS offering that can be integrated in a few hours. More information about TurnTo and its partner sites is available at www.turntonetworks.com.
Register today (free) for this social media webinar.
