When: Next Tuesday (3/29/11)
What: Webinar: How Yahoo! Store Merchants Can Use Socia Q&A Widgets to Create More Dynamic Product Reviews
Register
Ecommerce merchants have been loving social mainly because their customers do, but when the typical merchant tries to use social to promote product, the let-down is palpable. Why? Social shoppers want to ask their friends about product, NOT the bias merchant! We are in the days when comparative review shopping is quick and easy, but now instead of calling one or two friends for advice, shoppers just use an ecommerce store widget to see what their friends have bought already from participating webstores. This goes far beyond searching for product reviews because not only are you actually seeing what your friends bought, by using social widgets like TurnTo’s AskOwners, but you can ask them questions about the product too.
And the results?
- engagement/answer rate topping out at 7-8%
- opt out as low as .4%
- conversion rates up to 7X relative to base line
- user-generate content provides merchant with better SEO
During the webinar we’ll walk you through a number of Yahoo! Stores using the service so that you can consider using it on your site as well.
Want to see this in action? Register now.
